Everyone in NYC real estate spent the back half of last year bracing for a brutal 2026. New mayor. New policy. Bad press. Pied-à-terre tax. Then spring hit and the deals just kept signing.

"The memo is out. If you're renovated within the last five years and priced well, you're getting multiple bids. The rest of the market is a different story."

Noah Rosenblatt and John Walkup sit down with Michael J. Franco, founder and team leader of the Michael J. Franco Group at Compass. He runs one of the top-ranked small teams in the country (#3 at Compass, #21 in Manhattan, #151 nationally per Real Trends), does roughly $150M in annual sales, and has over $1.5B in career production. A former attorney, Michael runs his team like a Navy SEAL unit: two senior agents who've been with him for 11 and 14 years, no big-team bloat, all production-focused.

What you'll learn:

What's actually selling versus what's actually sitting. Renovated within five years and priced well equals multiple bids. Unrenovated, uptown, high maintenance, aspirational pricing equals months on the market. The memo is out, and Michael is direct about both sides.

The diminishing returns of an expensive renovation. Sellers fall in love with their renovation cost and anchor to it. Buyers see a sponsor-level fit-out as roughly equivalent. The gap between "I spent a fortune" and "the market will pay for that" is one of the hardest conversations in real estate.

Why low inventory is actually keeping buyers home. Counter-intuitive but real. Less inventory creates buyer fatigue. There's nothing to see, so they stop looking. The exception: buyers who stay flexible on neighborhood unlock the whole city.

Why radio silence is the worst sin in this business. The number one complaint Michael hears from expired-listing sellers is that they never heard from their agent. Over-communicate. Always.

The empathy-vs-fiduciary tension. Telling a seller to lower their price is Michael's least favorite thing to do. But not doing it is worse. If you're a seller, this is the conversation you should want your agent to be willing to have.

How to actually build a team that lasts. Let the business grow the team, not the other way around. First hire: an assistant. Second: a buyer's agent who can absorb overflow. Why Michael's two senior agents have been with him for over a decade, and why he stays in production instead of stepping out.

The post-COVID pivot away from public open houses. Now appointment-only. Better for sellers, more efficient for agents, and the buildings prefer it.

The single lesson Michael would give his younger self: get a hold of your database from day one. Even if it's only 50 people. That's where the gold is. Consistent relationships compound. Everything else gets easier when the database is built.

For independent pricing intelligence on any specific NYC deal you're working on, including listing pitches and pricing strategy, UrbanDigs Advisor gives you the data and the read with no broker incentives in the way. Visit urbandigs.co.

For the live Manhattan and Brooklyn dashboards Noah, John, and brokers like Michael use to read the market in real time, visit urbandigs.com.

Subscribe so you never miss a Talking Manhattan or a Macro Monday.

#NYCRealEstate #TalkingManhattan #ManhattanRealEstate #UrbanDigs #NYCBroker #MichaelJFranco #Compass #RealEstateAdvice

In 2015, Daniel Kramp told a client to buy a $9 million apartment through a developer who wasn't paying him a commission. The advice cost him $300,000. It also turned that client into one of his best relationships for life.

That's the kind of operator we wanted to sit down with.

"Buyers aren't dumb. They walk in, they fall in love, they go home and do their math. You'd better know more than ChatGPT does."

Noah Rosenblatt and John Walkup talk with Daniel Kramp, top 100 NYC broker, team leader, and 20-plus-year veteran of the Manhattan, Brooklyn, and Connecticut markets. We get into the deep stuff: why the market is splitting into two parallel universes (bidding wars on three-bedrooms, crickets on one-beds), how buyers showing up with ChatGPT comp analyses is changing every open house, why Brooklyn Heights and Midtown look like two different cities right now, and the one productivity mistake Daniel made for the first eight years of his career that quietly cost him millions.

What you'll learn:

Why "the market" is the wrong unit of analysis. Three-bedroom families have bidding wars. One-bedroom shoppers have crickets. Brooklyn Heights sells in a week. Midtown sits at 100 days. The aggregate number hides the signal.

What ChatGPT and Claude get wrong (and what they get right). AI knows historic closed comps. It does not know what's in contract right now, how many offers are on the table, or the urgency of a buyer who's eight months pregnant. The contextual gap is where the agent earns the fee.

The buyer who showed up with a Claude analysis to bid on an estate sale. Claude said "offer below ask." The unit had three offers from school-zone families. It sold for 400K over Claude's number. A near-perfect illustration of why pure data without market context is a trap.

Followers do not sell apartments. Daniel's New Jersey listing went viral with 400,000 views. Someone else sold it. Zero leads from the post. Popularity confuses competence.

What buyers and sellers actually want from their agent: not comps, not pretty open houses, not viral videos. A trusted advisor who knows more than they do, knows what's happening today, and tells them the truth even when it costs.

The $300K story. How giving up a commission on a $9M deal turned into a multi-decade client relationship worth far more than the lost commission.

The one regret Daniel would fix if he could go back 20 years: track every single client from day one. Build the CRM. Build the dashboards. The compounding effect of consistent outreach is what separates a 20-year career from a great one.

For independent pricing intelligence on any specific NYC deal you're working on, including listing pitches and pricing strategy, UrbanDigs Advisor gives you the data and the read with no broker incentives in the way. Visit urbandigs.co.

For the live Manhattan and Brooklyn dashboards Noah, John, and brokers like Daniel use every day to read the market in real time, visit urbandigs.com.

Subscribe so you never miss a Talking Manhattan or a Macro Monday.

#NYCRealEstate #TalkingManhattan #ManhattanRealEstate #UrbanDigs #NYCBroker #RealEstateAdvice #RealEstateAI #BrooklynHeights

Noah and John sit down with Nadia Bartolucci of Douglas Elliman — leader of the #1 sales team in Brooklyn, a top 10 Elliman team nationwide, and a Wall Street Journal Top 250 team with nearly $1B in sales.

This one is all about Brooklyn: luxury, inventory, bidding wars, boutique new development, and why the borough has officially become a destination in its own right.

Nadia breaks down why Brooklyn luxury now parallels Manhattan, why renters are getting pushed into serious buyer mode, and why tight inventory is making the right listings move fast — often at or above ask. She also gets into how she prices resale vs. new development, what concessions buyers can still ask for, why agent relationships matter in bidding wars, and how she built a small-but-mighty team that developers trust.

Topics in this episode:

• Brooklyn luxury as a destination, not an alternative

• Rental bidding wars and renter fatigue

• Why buyers are desperate to plant roots in Brooklyn

• Boutique new development vs. large amenity buildings

• Transfer taxes, sponsor fees, and concessions

• Brooklyn’s tight supply-demand gap

• Pricing resale vs. sponsor/new development product

• Buyer strategy in competitive Brooklyn bidding wars

• Why listing-agent intel can make or break a deal

• Building relationships across the brokerage community

• Breaking into boutique new development

• Advising developers on floor plans, staging, pricing, and design

• Running a small, accountable, high-performing team

• Nadia’s advice: say yes, work hard, and believe

Nadia Bartolucci at Douglas Elliman:

https://www.elliman.com/agent/nadia-bartolucci/1029593

The Bartolucci Team:

https://www.elliman.com/team/the-bartolucci-team/226533

Nadia's Socials:

LinkedIn: https://www.linkedin.com/in/nadia-bartolucci-237170a2/

Instagram: https://www.instagram.com/nmbarto

Stay Connected:

Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

John's LinkedIn: https://www.linkedin.com/in/john-walkup2/

Website: https://www.urbandigs.com

Instagram: https://www.instagram.com/urbandigs_nyc

X: https://x.com/UrbanDigs

Email: [email protected]

Key Timestamps:

0:00 – Introduction

0:47 – Brooklyn Luxury Is No Longer an Alternative

1:25 – Rental Bidding Wars in Prime Brooklyn

2:10 – Rental Fatigue & the Push Toward Buying

3:35 – Brooklyn Quality of Life, Green Space & Restaurant Energy

4:45 – Large New Development vs. Boutique Brooklyn Product

6:15 – Concessions in a Tight Inventory Market

8:00 – Brooklyn’s New Development Pipeline

9:15 – Pricing Strategy for Resale Sellers

11:00 – Pricing New Development Against Developer Underwriting

12:00 – Brooklyn Buyer Strategy in Bidding Wars

12:45 – Calling the Listing Agent for Seller Intel

14:15 – Why Agent Relationships Matter

15:15 – Breaking Into Boutique New Development

17:15 – Why Honesty Wins With Developers

18:45 – Running a Small but Mighty Team

22:15 – Advice: “Never Say No” and Bet on Yourself

24:15 – Why Brooklyn’s Mix Is Hard to Replicate

With over $900M in listings priced, top NYC agents rely on UrbanDigs Advisor for independent pricing intelligence. Ask for a free demo: UrbanDigs.co

Try UrbanDigs FREE — live market data, charts, and insights designed to get you from pitch to close: urbandigs.com

Macro Monday — LIVE every Monday at 11AM on YouTube. Subscribe: @UrbanDigsNYC

Past episodes: talkingmanhattan.com

#brooklynrealestate #nycrealestate #brooklynluxury #douglaselliman #nadiabartolucci #talkingmanhattan #urbandigs #brooklynmarket #newdevelopment #biddingwars #rentalmarket #nycinventory

The NYC Market Is Tighter Than the Numbers Show — Craig Roth Explains Why

Noah and John sit down with Craig Roth, founder and principal of NextStop NY — a 22-year NYC real estate veteran who closes 150+ deals a year with over $2 billion in career sales. Craig specializes in Midtown East and Upper East Side, and he pulls no punches.

Three of his listings went into contract this week before ever going back on the market. He breaks down why Upper East Side co-op prices are still below 2018 highs, why rents running 10% above last year are pushing buyers off the fence, and why right now feels a lot like 2012–13 — just before the market made a big move.

Craig also gets into the craft: why he despises virtual staging, the co-op sublet policies and flip taxes that silently kill investment returns, and the one book every new agent should read.

Topics in this episode:

• Off-market deals and the tight inventory reality

• Why the rent-vs-buy math is shifting for Upper East Side buyers

• Parents buying for adult children — and why the numbers make sense

• NYC resilience: ignoring political noise and trusting the long cycle

• The "doctor of real estate" mindset and building-specific knowledge

• Co-op sublet policies and flip taxes that destroy returns

• Physical vs. virtual staging — Craig's strong take

• Common listing agent mistakes: staging, pricing, confidence

• CRM from day one — Craig's biggest early career regret

• Network like crazy: seeds Craig planted without realizing it

• "The Purple Cow" by Seth Godin — must-read for new agents

• Why organic relationships beat cold calling every time

✅ NextStop NY: https://www.nextstopny.com

✅ Craig on LinkedIn: https://www.linkedin.com/in/realestatenewyork

✅ Craig on Instagram: https://www.instagram.com/nsnyrealestate

===============

✅ Stay Connected:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn: https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

👉 X: https://x.com/UrbanDigs

📧 [email protected]

===============

📊 Top NYC agents trust UrbanDigs Advisor for pricing decisions. Nearly $900M in listings priced, with some adjustments exceeding $1M.

➡️ UrbanDigs.co

📈 Try UrbanDigs FREE — live market data, charts, and insights.

➡️ urbandigs.com

🔴 Macro Monday — LIVE every Monday at 11AM on YouTube.

🎥 Subscribe: @UrbanDigsNYC

🎙️ Past episodes: talkingmanhattan.com

===============

#ManhattanRealEstate #NYCRealEstate #NewYorkHousing #UpperEastSide #MidtownEast #NYCMarketUpdate #OffMarket #RealEstatePodcast #TalkingManhattan #UrbanDigs #CraigRoth #NextStopNY #RealEstateAgent #NYCCoop #RentVsBuy #HomeSelling #HomeBuying #StagingTips #NewAgentAdvice #RealEstateNetworking #PurpleCow #NYCInventory #RealEstateStrategy #NYCInvesting #MarketAnalysis #LuxuryRealEstate #NYCSpringMarket

Today, Noah and John sit down with Louise Phillips Forbes of Brown Harris Stevens, a 35-year NYC real estate veteran with more than $6 billion in closed sales, to break down what’s really happening in the Manhattan housing market right now.

Louise explains why new developments are selling faster than they can be built, highlights massive luxury contract activity across Manhattan, and introduces the idea of a “freeze-to-flow” market as New York real estate finally thaws after years of post-COVID uncertainty.

The conversation dives into the city’s ongoing inventory shortage, the ripple effects of the 2019 rent laws on housing supply, and the frustration many buyers are feeling as competition heats up again. Louise also shares her playbook for navigating today’s market — from pricing strategies and open house tactics to how strong broker relationships can make or break deals.

If you want to understand where the NYC real estate market is heading — and how top brokers are operating in today’s environment — this episode is packed with insights.

Topics in this episode:

• The “freeze to flow” shift in the Manhattan real estate market

• Why new developments are selling so quickly

• NYC’s inventory shortage and missing housing supply

• How the 2019 rent laws changed conversions

• Why open house traffic is surging again

• How top brokers price listings in a competitive market

• Why relationships still win deals in real estate

Subscribe for more Talking Manhattan conversations with top agents, developers, and industry experts.

✅ Louise Phillips Forbes Team Page

https://louisephillipsforbes.com/

✅ Louise's Page at Brown Harris Stevens

https://www.bhsusa.com/agents/louise-phillips-forbes

✅ Connect with Louise on LinkedIn:

https://www.linkedin.com/in/louise-phillips-forbes-0844905/

✅ Follow Louise on Instagram:

https://www.instagram.com/weze_sez/

https://www.instagram.com/louisephillipsforbesteam

===============

✅ Stay Connected With Us:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

👉 X: https://x.com/UrbanDigs

📧 Contact: [email protected]

===============

⏱️ Key Timestamps

00:45 – The NYC Market is “Resilient”: Michelle outlines three key indicators—contracts up 5%, negotiability up 6%, and tight inventory in prime family neighborhoods.

02:15 – Strategic Pricing as a Scale: Time vs. price—how urgency determines whether to test high or price aggressively.

03:40 – The Power of Over-Communication: Biweekly reports, PR efforts, and comp transparency to manage seller expectations.

05:30 – Handling Aspirational Sellers: Setting a 30-day pricing adjustment plan before going live.

06:45 – The “Second Broker” Advantage: Why 2025 rewarded agents who stepped in after the first listing failed.

07:50 – A True Broker’s Market: Bridging the gap between stubborn sellers and cautious buyers.

08:30 – PR as a Game Changer: Leveraging media and exposure to maximize listing value.

09:30 – Mindset Over Everything: Real estate as a marathon, not a sprint.

10:45 – A Tough Lesson from a Client: Being labeled “not a buyer’s broker” and turning that critique into brand evolution.

12:00 – Controlling the Narrative with Content: Using newsletters, social media, and testimonials to reshape perception.

14:10 – Strengths, Weaknesses & Outsourcing: Why Michelle chose not to build a big team—and what she delegates instead.

16:00 – Efficiency & Elevation: Focusing only on high-value activities to scale without burnout.

18:15 – Working Mom Reality: Embracing the “messy” balance and prioritizing non-negotiables at home.

20:15 – Community & Mentorship: The importance of support systems for longevity in the business.

22:20 – Advice to Her Younger Self

===============

Today, Noah and John sit down with luxury powerhouse Michelle Griffith of Douglas Elliman to unpack what’s really happening in the Manhattan market—and what it takes to thrive in it. With over $1.5B in career sales, Michelle breaks down why the word of the moment is resilient, pointing to rising contract activity, increased negotiability, and tight inventory in family-focused neighborhoods.

She dives into strategic pricing, the art of over-communication, and why 2025 became a “second broker” market. Beyond tactics, Michelle shares powerful lessons on mindset, resilience, outsourcing for scale, and balancing a high-octane career with motherhood.

This one’s about playing the long game, evolving your brand, and never waiting for perfect. Top Tips from the tip top!

===============

✅ Michelle's Page at Douglas Elliman

https://www.elliman.com/agent/michelle-griffith/1029349

✅ Connect with Michelle on LinkedIn:

https://www.linkedin.com/in/michelle-griffith-8a8330/

✅ Follow Michelle on Instagram:

https://www.instagram.com/michellegriffithnyc/

===============

✅ Stay Connected With Us:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

👉 X: https://x.com/UrbanDigs

📧 Contact: [email protected]

===============

⏱️ Key Timestamps

00:45 – The NYC Market is “Resilient”

02:15 – Time vs. price—how urgency determines whether to test high or price aggressively.

03:40 – The Power of Over-Communication

05:30 – Handling Aspirational Sellers

06:45 – The “Second Broker” Advantage

07:50 – A True Broker’s Market: Bridging the gap between stubborn sellers and cautious buyers.

08:30 – PR as a Game Changer

09:30 – Mindset --> Real Estate as a Marathon, Not a Sprint.

10:45 – Tough Lesson Into Brand Evolution.

12:00 – Controlling the Narrative with Content

14:10 – Strengths, Weaknesses & Outsourcing

16:00 – Efficiency & Elevation

18:15 – Working Mom Reality

20:15 – Community & Mentorship

22:20 – Advice to New Agents

===============

📊 We get contracts signed in under 60 days. Call us!

More and more top NYC agents are trusting UrbanDigs Advisor for confident pricing decisions—powered by appraiser comps, unique insights, and real-time data (not lagging averages). If you know, you know!

🚀 We've already priced nearly $800M in NYC listings, with some price adjustments exceeding $1M!

3 Reasons:

1) You'll look like an amazing fiduciary by bringing in outside experts!

2) You'll get hours and hours of your life back to grow your business

3) Realistic expectations = faster close

➡️ Check it out at UrbanDigs.co

📈 Try the UrbanDigs Platform – FREE

Access live market data, charts and insights to stay ahead in the NYC real estate game.

🗽 Dive into Manhattan & Brooklyn stats anytime

➡️ urbandigs.com

🔴 Tune in to Macro Monday – LIVE Every Monday at 11AM on YouTube!

Get weekly updates on credit, equity, and NYC real estate trends—straight from the experts.

🎥 Subscribe & join us live: @UrbanDigsNYC

🎙️ Want more Manhattan & Brooklyn real estate insights?

Catch past episodes of Talking Manhattan at

➡️ talkingmanhattan.com

===============

#manhattanrealestate #nycrealestate #nycrentals #manhattanapartments #nyccondos #newyorkhousing #rentalmarketnyc #luxuryapartmentsnyc manhattanliving #realestatepodcast #FinancialDistrictNYC #midtownmanhattan #ppereastsidenyc #realestatetips #NYCHousingTrends #manhattanInvesting #NYCLuxuryRentals

Today, Noah and John sit down with Louis Adler and Robert Rahmanian of REAL New York to break down what’s really happening in the Manhattan market right now.

From a rental market that’s critically undersupplied to the ripple effects of 485-x replacing 421-a, the guys explain why new development pipelines are thinning — and why rents likely aren’t coming down anytime soon. They dive into office-to-residential conversions, the future of Midtown and FiDi, amenity wars in luxury rentals, and the widening gap between renting and buying.

Plus, they share how they built a 2,000+ unit pipeline, why conversions are the “flavor of the month,” and the one piece of advice they’d give their younger selves.

If you want boots-on-the-ground intel from operators in the trenches, this is it!

====

✅ Stay Connected With Us:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

👉 X: https://x.com/UrbanDigs

📧 Contact: [email protected]

====

⏱️ Key Timestamps

01:00 – Rental Market Undersupply

02:00 – How High Rents Are Impacting Sales

03:30 – Pent-Up Demand in Sales?

04:30 – Breaking Down 485-x

06:00 – Amenity Wars in New Developments

08:30 – Office-to-Residential Conversions

10:00 – The Rise of FiDi & Midtown Living

12:30 – Upper East Side Explosion

13:30 – Why Rental Supply Will Stay Tight

14:30 – Will Rents Ever Come Down?

16:30 – Industry Consolidation & Brokerage Evolution

17:30 – Building a 2,000+ Unit Pipeline

19:00 – Advice to Younger Agents

====

✅ REAL New York

https://www.realnyproperties.com/AboutUs

https://www.realnyproperties.com/robertrahmanian

https://www.realnyproperties.com/LouisAdler

✅ Connect with Robert & Louis on LinkedIn:

https://www.linkedin.com/in/robert-rahmanian/

https://www.linkedin.com/in/louis-adler/

====

📊 Advisor gets contracts signed in under 60 days. urbandigs.co

More and more top NYC agents are trusting UrbanDigs Advisor for confident pricing decisions—powered by appraiser comps, unique insights, and real-time data (not lagging averages). If you know, you know!

🚀 We've already priced nearly $800M in NYC listings, with some price adjustments exceeding $1M!

3 Reasons why:

1) You'll look like an amazing fiduciary by bringing in outside experts!

2) You'll get hours and hours of your life back to grow your business

3) Realistic expectations = faster close

➡️ Check it out at UrbanDigs.co

📈 Try the UrbanDigs Platform – FREE

Access live market data, charts, and insights to stay ahead in the NYC real estate game.

🗽 Dive into Manhattan & Brooklyn stats anytime:

➡️ urbandigs.com

🔴 Tune in to Macro Monday – LIVE Every Monday at 11AM on YouTube!

Get weekly updates on credit, equity, and NYC real estate trends—straight from the experts.

🎥 Subscribe & join us live: @UrbanDigsNYC

🎙️ Want more Manhattan & Brooklyn real estate insights?

Catch past episodes of Talking Manhattan at:

➡️ talkingmanhattan.com

====

#nycrealestate #manhattanrealestate #nychousingmarket #nycmarket #nycapartments #nyccondos, #nyccoops #nycinvesting #buyinginnyc #sellinginnyc #realestatepodcast #realestateinsights #urbandigs #talkingmanhattan #urbanrealestate

Recalibration, Pricing, and Passion with Scott Kogos | UrbanDigs

Today, Noah and John sit down with veteran broker Scott Kogos, a 30-year real estate pro over at Howard Hanna NYC with deep roots in Chelsea and a hyper-local perspective on the Manhattan and Brooklyn markets. Scott shares sharp insights on a "recalibrated" market, why under-$2M buyers are making moves again, and how rising rents are pushing renters into ownership. He emphasizes the power of pricing, the value of being prepared, and the importance of building trust through systems and authenticity. With his signature bowler hat, a deep Rolodex, and a gift for connection, Scott shows how relationships, community, and intentional service drive results in any market. Recommended!

====================================

✅ Stay Connected With Us:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

👉 X: https://x.com/UrbanDigs

📧 Contact: [email protected]

====================================

⏱️ Key Timestamps

00:58 – Market Recalibration

01:50 – Renewed Buyer Activity

02:45 – The Power of Pricing

03:40 – Be a Prepared Buyer

04:55 – StreetEasy Reset & Data Confusion

05:45 – Hyperlocal Expertise

06:50 – Off-Market Strategy

07:35 – Buyers Need Guidance

08:55 – Scott’s Process

10:10 – Process beats panic

11:55 – Client Retention & Referrals

13:45 – Time Management

15:50 – 80/20 Focus

17:55 – Secret Sauce of Success

22:10 – Showing Up Matters

23:15 – Advice: Just Start Networking

24:45 – Advice: Everything is an Opportunity

25:55 – Advice: Bring Passion

26:30 – Advice: Be Hyperfocused

====================================

✅ Scott's Pages

https://scottkogos.com/

https://howardhannanyc.com/agent/scott-kogos

✅ Connect with Scott on LinkedIn:

https://www.linkedin.com/in/scott-kogos-b2206a160/

✅ Follow Scott on Instagram:

https://www.instagram.com/scottkogosnyc_re

====================================

📊 Want to be in contract in under 60 days? Call us!

More and more top NYC agents are trusting UrbanDigs Advisor for confident pricing decisions—powered by appraiser comps, unique insights, and real-time data (not lagging averages). If you know, you know!

🚀 We've already priced over $600M in NYC listings, with some price adjustments exceeding $1M.

3 Reasons it's worth a try:

1) You'll look like an amazing fiduciary by bringing in outside experts!

2) You'll get hours and hours of your life back to grow your business

3) Realistic expectations = faster close

➡️ Check it out at UrbanDigs.co

📈 Try the UrbanDigs Platform – FREE

Access live market data, charts, and insights to stay ahead in the NYC real estate game.

🗽 Dive into Manhattan & Brooklyn stats anytime:

➡️ urbandigs.com

🔴 Tune in to Macro Monday – LIVE Every Monday at 11AM on YouTube!

Get weekly updates on credit, equity, and NYC real estate trends—straight from the experts.

🎥 Subscribe & join us live: @UrbanDigsNYC

🎙️ Want more Manhattan & Brooklyn real estate insights?

Catch past episodes of Talking Manhattan at:

➡️ talkingmanhattan.com

====================================

Today, Noah and John sit down with Brooklyn real estate powerhouse Jessica Peters of Douglas Elliman. With nearly two decades in the business and over $1 billion in closed deals, Jessica brings a sharp perspective on the Brooklyn market — from Fort Greene to Bed-Stuy — and shares what it takes to succeed, grow, and stay sane in today’s ever-shifting landscape.

Jessica dives into neighborhood trends, buyer behavior, new development strategy, and why staging and data matter more than ever. Plus, she breaks down the mental side of real estate: setting boundaries, building confidence, and learning to walk away from bad business. It’s a mix of tactical advice and real talk from one of the best in the game today. Great stuff!

====================================

✅ Stay Connected With Us:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

👉 X: https://x.com/UrbanDigs

📧 Contact: [email protected]

====================================

⏱️ Key Timestamps

00:00 – Meet Jessica Peters

01:00 – Which Brooklyn Hoods Are Hot?

02:00 – Townhouse Trends

03:30 – Condos vs. Townhouses

05:00 – Budget Psychology

06:00 – Inside New Development Sales

07:30 – Tracking Buyer Behavior

08:30 – Market Visibility

10:00 – Local Knowledge Wins

11:30 – Staging Mistakes to Avoid

13:00 – CRM & Follow-Up Systems

14:00 – Seller Denial & Boundaries

15:30 – Building Confidence

17:00 – Letting Go of Bad Clients

19:00 – Advice to Younger Self

20:00 – The Mental Game of Being a Top Agent

21:00 – Wrap-Up: Mindset, mastery, and market momentum

====================================

✅ Jessica's Pages

https://thejessicapetersteam.com/

https://www.elliman.com/agent/jessica-peters/1027773

✅ Connect with Jessica on LinkedIn:

https://www.linkedin.com/in/jessicapeters2/

✅ Follow Jessica on Instagram:

https://www.instagram.com/thejessicapetersteam/

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📊 Want to be in contract in under 60 days? Call us!

More and more top NYC agents are trusting UrbanDigs Advisor for confident pricing decisions—powered by appraiser comps, unique insights, and real-time data (not lagging averages). If you know, you know!

🚀 We've already priced over $600M in NYC listings, with some price adjustments exceeding $1M.

3 Reasons it's worth a try:

1) You'll look like an amazing fiduciary by bringing in outside experts!

2) You'll get hours and hours of your life back to grow your business

3) Realistic expectations = faster close

➡️ Check it out at UrbanDigs.co

📈 Try the UrbanDigs Platform – FREE

Access live market data, charts, and insights to stay ahead in the NYC real estate game.

🗽 Dive into Manhattan & Brooklyn stats anytime:

➡️ urbandigs.com

🔴 Tune in to Macro Monday – LIVE Every Monday at 11AM on YouTube!

Get weekly updates on credit, equity, and NYC real estate trends—straight from the experts.

🎥 Subscribe & join us live: @UrbanDigsNYC

🎙️ Want more Manhattan & Brooklyn real estate insights?

Catch past episodes of Talking Manhattan at:

➡️ talkingmanhattan.com

Resilience, Hustle, and Luxury: Talking NYC Real Estate with Lisa Simonsen | UrbanDigs

Today, Noah and John sit down with Lisa Simonsen of Brown Harris Stevens, one of the tip top real estate professionals in the country (seriously... top 0.5%!), to get her take on the current New York City real estate market. Lisa shares why October saw a surprising surge in activity, how the Upper East Side is making a strong comeback, and what it really takes to thrive in this business. From market cycles to mindset, Lisa breaks down the habits, grit, and strategies that set top producers apart. Her insights into luxury clientele, building a resilient business, and staying motivated in tough markets are gold.

Pure gold!

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✅ Stay Connected With Us:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

👉 X: https://x.com/UrbanDigs

📧 Contact: [email protected]

⏱️ Key Talking Points & Timestamps

01:00 – NYC Market Snapshot: October surge in contracts

02:15 – Resilience of NYC: People are still coming, despite talk of leaving

03:00 – Market activity at various price points

03:45 – Upper East Side comeback

05:15 – Success traits in real estate

06:15 – Making things happen daily

07:45 – Avoiding negativity & excuses

09:00 – Can real estate success be taught?

10:15 – There’s business everywhere

11:00 – High net worth client strategies

12:30 – Don’t aim for $10M+ right away

13:45 – Lessons from past market cycles

14:30 – “Buyers are liars”

15:15 – Closing thoughts

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✅ Lisa's Page at BHS

https://www.bhsusa.com/agents/lisa-simonsen

✅ Connect with Lisa on LinkedIn:

https://www.linkedin.com/in/lsimonsen1/

✅ Follow Lisa on Instagram:

https://www.instagram.com/lisarsimonsen

====================================

📊 Want to be in contract in under 60 days? That's what we do!

More and more top NYC agents are trusting UrbanDigs Advisor for confident pricing decisions—powered by appraiser comps, unique insights, and real-time data (not lagging averages). If you know, you know!

🚀 We've already priced $600M in NYC listings, with some price adjustments exceeding $1M.

Why try? 3 Reasons:

1) You'll look like a fiduciary badass by bringing in outside experts!

2) You'll get hours and hours of your life back to grow your business

3) You'll set realistic expectations for a faster close

➡️ Check it out now at UrbanDigs.co

📈 Try the UrbanDigs Platform – FREE

Access live market data, charts, and insights to stay ahead in the NYC real estate game.

🗽 Dive into Manhattan & Brooklyn stats anytime:

➡️ urbandigs.com

🔴 Tune in to Macro Monday – LIVE Every Monday at 11AM on YouTube!

Get weekly updates on credit, equity, and NYC real estate trends—straight from the experts.

🎥 Subscribe & join us live: @UrbanDigsNYC

🎙️ Want more Manhattan & Brooklyn real estate insights?

Catch past episodes of Talking Manhattan at:

➡️ talkingmanhattan.com

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