We take another trip down marketing memory lane with the famous "Got Milk" campaign. If you didn't know, this campaign  was - and still is - to "drive demand for dairy milk through category-level national consumer marketing, research and insights, partnerships, education and more." (MilkPEP). 

Learn how the campaign started in  with Goodby, Silverstein and Partners (GSP) for the California Fluid Milk Processors in the early 90s and where it is today.

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Writer. Journalist. Storyteller. Award-Winning Social Media & Digital Marketer.

This episode we're joined by fellow Madison-area marketing maven, Chelsey Dequaine-Jerabek. Having had a passion for writing since a young age, Chelsey talks to us about how her career morphed from traditional journalist to modern day social media story teller. Through her roles as a freelance writer, social media director and audience strategist, Chelsey has given a voice to and amplified the voice of local businesses and events in the Madison area. She has helped redefine the digital presence of independent news in our community with her fearless and strategic approach to social media.

Pair this episode with Karben4 Brewing Bee Better Have My Honey. 

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 Drones. Marathons. Marketing. This episode has it all...PLUS cookies. 

This episode we with talk with Digital Marketing Manager, Steena Cirves, from the Girl Scouts of Wisconsin. Steena is a six-time Iron Man athlete, a drone pilot, and a fisher(wo)man. She also recently completed her 26th marathon. (Yes, you read that right).

We ask Steena about her career, how she got into drone operation, her best advice for women in marketing, and - of course - cookies. (They're getting rid of S'more cookies, ya'll. Contact your local representative. #SaveTheSmore)

Pair this episode with a cup of coffee and your favorite Girl Scout cookie.

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Today - April 22 - is National Jelly Bean Day! What an amazing coincidence that this episode is centered all around Jelly Belly. (And, when we say "coincidence", we mean it). It all started ~ 10 years ago with a business card Kelly received at a fundraiser. A testament to how a singular piece of well-executed marketing can make a long-lasting impression, because - yes - she still has the business card. Did she remember who the business card was for? Absolutely, not. But we're talking brand recognition here people. 

Learn about how Jelly Belly got it's start and where they're at today.

Pair this episode with a Jelly Bean Martini.

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The first quarter of 2021 is almost over - ah! It's been a year since the pandemic threw us all into lockdown, and marketing - and the world - has been a weird place ever since. So what effect did that have on marketing trends? We dug into all the lists from some of your favorite  marketing publishers - and some you probably don't know - to bring together the top recurring themes you can expect for 2021. Listen now for our unsolicited opinion on the state of marketing.

Pair this episode with a glass of Avaline Rosé

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What happens when you land your dream job and it ends up not working out?

This episode, we welcome another Denison University alumna, marketing & communications manager,  Cheyanne Cierpial. We talk about the toxicity from even the most well-intentioned company cultures, how to create boundaries to balance work and life, and following your passion. Hint: it's not always your full time job.

Pair this episode with a hard cider.

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Crisis communication planning is usually not on the list of "favorite things to do." Favorite thing or not, though, it's vital for any brand to be prepared in a worst-case scenario. Take it from Tylenol: when seven otherwise healthy people dropped dead in 1982 after taking the analgesic for a standard ache, pain or cold, the brand was utterly unprepared. Listen now to learn more.

Pair this episode with a Hive & Honey Riesling.

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What would you do if you went from 0 to 230K followers basically overnight?

Marketing Consultant, Kelsey Juntwait, tells us how one TikTok got her over 1.5M views and a full client calendar. We talk what it's like to go viral overnight, what it's like to be a women in marketing and to be your own boss, mental health and more.

Pair this episode with Kelsey's favorite: the oakiest chardonnay you can find.

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It's January which means it's nothing but ads on how to diet, diet, DIET. Health and fitness ads are everywhere from your favorite news site to social media. If anything needs to be cut out of our diet in 2021 it's diet culture and the promotion of it. That's not to say it's all been bad. With the aftermath of 2020, we've seen some large brands in the fitness industry take a positive approach to their marketing efforts.

You want to get healthy and fit in 2021? Girl, get it! But put down that nasty detox drink and start getting healthy the healthy way. This is not about smaller waistlines. this about strong, healthy bodies. Our guest, Corey Digman, answers our fitness questions and talks about the ups and downs of owning a small business. 

Guest: Corey Digman, Digman Fitness, LLC

Drink Pairing: Virgin Mimosa, because Dry January. Duh.

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We are beyond blessed to know so many great marketing professionals. A few of our favorites joined us for our first ever Unhappy Hour to talk about life and marketing in 2020.

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