For 20 years, Alexandra Smart poured her heart into fashion label Ginger & Smart. She and her sister Genevieve built a beloved brand, a loyal community, and a legacy she was proud of. 

And then, almost overnight, it all changed. But Alexandra didn’t crumble, she pivoted. 

“You don’t always get time to reflect or recover,” she says. “You just have to keep moving forward. And that’s what I did.” 

Sometimes, failure isn’t the end. It’s the chance to create something different. Something new to love. 

Alexandra shares how you adapt when the thing you built slips through your fingers, and how you begin again with purpose, power, and a whole new vision. Now, she’s applying her expertise as an executive coach at ECI Partners, working with CEOs and C-Suite leaders to help them drive success. 

https://eci.net.au/

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Curveball unpacks those challenges you can’t see coming! It’s a production of Deadset Studios.  

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This episode was produced by Liam Riordan and edited by Luci McAfee. Executive producer is Kellie Riordan.   

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