Have you ever wanted to just cut to the front of the line at the

government permit office?

While we don’t have a secret VIP card to shuttle you ahead of others, we do have a series of tips to make your time busting through red tape a pleasurable one.

A few of the strategies you’ll find in this video are:

Win people over by doing some of their work for them

The more seriously you take what you’re doing,

the more serious others will take you

Make it easier for people to say “Yes” than “No”

08.29.2012 CAKE Lecture – Cutting Through Red Tape

Watch this video on YouTube.

 

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

The post Cutting Through Red Tape appeared first on CAKEpdx Blog » Podcast Feed.

The post Cutting Through Red Tape appeared first on CAKEpdx Blog » Podcast Feed.

Have you ever wanted to just cut to the front of the line at the

government permit office?

While we don’t have a secret VIP card to shuttle you ahead of others, we do have a series of tips to make your time busting through red tape a pleasurable one.

A few of the strategies you’ll find in this video are:

Win people over by doing some of their work for them

The more seriously you take what you’re doing,

the more serious others will take you

Make it easier for people to say “Yes” than “No”

08.29.2012 CAKE Lecture – Cutting Through Red Tape

Watch this video on YouTube.

 

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

The post Cutting Through Red Tape appeared first on CAKEpdx Blog » Podcast Feed.

The post Cutting Through Red Tape appeared first on CAKEpdx Blog » Podcast Feed.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

Did you know familiarity naturally breeds comfort?

How do you get your customers to integrate your business into their lifestyle?

More importantly, how do you build a definitive loyalty among your customers to the point where they’ll defend you if needed and spread the word about you naturally?

In this session of CAKE we dive into the world of psychology and how you can build a brand that breeds a loyal customer base.

08.22.2012 CAKE Lecture – Habit and Loyalty

Watch this video on YouTube.

 

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

The post Creating Habit & Loyalty appeared first on CAKEpdx Blog » Podcast Feed.

The post Creating Habit & Loyalty appeared first on CAKEpdx Blog » Podcast Feed.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

Did you know familiarity naturally breeds comfort?

How do you get your customers to integrate your business into their lifestyle?

More importantly, how do you build a definitive loyalty among your customers to the point where they’ll defend you if needed and spread the word about you naturally?

In this session of CAKE we dive into the world of psychology and how you can build a brand that breeds a loyal customer base.

08.22.2012 CAKE Lecture – Habit and Loyalty

Watch this video on YouTube.

 

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

The post Creating Habit & Loyalty appeared first on CAKEpdx Blog » Podcast Feed.

The post Creating Habit & Loyalty appeared first on CAKEpdx Blog » Podcast Feed.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

Learn how to use ingenuity rather than money to spread the word about your business.

In this session we’ll share some crafty examples as well as how to measure your efforts to make sure you’re getting an ROI and not just wasting your energy.

The end goal… make your scrappy marketing efforts seem planned and appear like natural news and not get labeled as guerrilla marketing.

 

08.08.2012 CAKE Lecture: Guerrilla Marketing

Watch this video on YouTube.

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

The post Guerrilla Marketing Tips appeared first on CAKEpdx Blog » Podcast Feed.

The post Guerrilla Marketing Tips appeared first on CAKEpdx Blog » Podcast Feed.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

Learn how to use ingenuity rather than money to spread the word about your business.

In this session we’ll share some crafty examples as well as how to measure your efforts to make sure you’re getting an ROI and not just wasting your energy.

The end goal… make your scrappy marketing efforts seem planned and appear like natural news and not get labeled as guerrilla marketing.

 

08.08.2012 CAKE Lecture: Guerrilla Marketing

Watch this video on YouTube.

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

The post Guerrilla Marketing Tips appeared first on CAKEpdx Blog » Podcast Feed.

The post Guerrilla Marketing Tips appeared first on CAKEpdx Blog » Podcast Feed.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

Groupon, Living Social, Amazon Local, Google Offers… the list continues.

There have been great success stories as well as tales of tragedy when businesses decide to run an offer on a daily deal site. Our goal in this session is for you to use the expertise of Float On when running a daily deal and to help you avoid some common pitfalls.

During this serving of CAKE, you’ll learn how to:

Negotiate better profit splitting

How to get started with your advertising platform

What to do once they’re running

How to get the most from the customers you gain

How to build your own database so you don’t have to run another deal

How to evaluate whether you can run one or not

Who to choose?

Things to ask your advertising partner

What to look for in your copy

Generally, how to NOT screw things up…

 

08.01.2012 CAKE Lecture: Daily Deals

Watch this video on YouTube.

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

Recap provided by Derek Wyatt.

The post Negotiating Daily Deals appeared first on CAKEpdx Blog » Podcast Feed.

The post Negotiating Daily Deals appeared first on CAKEpdx Blog » Podcast Feed.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

Groupon, Living Social, Amazon Local, Google Offers… the list continues.

There have been great success stories as well as tales of tragedy when businesses decide to run an offer on a daily deal site. Our goal in this session is for you to use the expertise of Float On when running a daily deal and to help you avoid some common pitfalls.

During this serving of CAKE, you’ll learn how to:

Negotiate better profit splitting

How to get started with your advertising platform

What to do once they’re running

How to get the most from the customers you gain

How to build your own database so you don’t have to run another deal

How to evaluate whether you can run one or not

Who to choose?

Things to ask your advertising partner

What to look for in your copy

Generally, how to NOT screw things up…

 

08.01.2012 CAKE Lecture: Daily Deals

Watch this video on YouTube.

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

Recap provided by Derek Wyatt.

The post Negotiating Daily Deals appeared first on CAKEpdx Blog » Podcast Feed.

The post Negotiating Daily Deals appeared first on CAKEpdx Blog » Podcast Feed.

When was the last time you truly WOWed a customer?

Everyday businesses strive to make their customers happy. WOWing your customer isn’t about making sure their happy with your product or service, it’s about going the extra mile. If you’re magically human and go above and beyond to please them, you’ll have the best marketing system working for you, word of mouth.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

In this week’s CAKE workshop, Graham shares how he is able to build a team of customer service machines that are truly empowered to do whatever it takes to make Float On‘s customers say, “WHOA!”

Here are some quick tips to ensure every who crosses your path will leave with a smile that’ll be impossible to remove.

1. Be Incredibly Human – It’ll be a refreshing change from the usual robots people encounter in most stores.

2. Go Above and Beyond – Even when you don’t have to. Surprise your customers any change you get.

3. Learn to Handle Complaints – Have a game plan to win back customers who didn’t get your best service the first time.

4. Follow Up – Reach out to previous customers to make sure that they are still happy with “Product X” and if there is anything you can do for them.

These tips are further explain in the following videos. Also, hear anecdotes and best practices in customer service. Enjoy this slice of CAKE proudly served from the East Bank Saloon in Portland, Oregon!

07.25.2012 – Customer Service Lecture

Watch this video on YouTube.

07.25.2012 – Customer Service Collaboration

Watch this video on YouTube.

We’re live on iTunes. Subscribe to our podcast channel and you can just listen to us while you work, jog around the neighborhood or just stare at the wall. We don’t judge.

 

Recap provided by Derek Wyatt.

The post Save the Day with Superior Customer Service appeared first on CAKEpdx Blog » Podcast Feed.

The post Save the Day with Superior Customer Service appeared first on CAKEpdx Blog » Podcast Feed.

When was the last time you truly WOWed a customer?

Everyday businesses strive to make their customers happy. WOWing your customer isn’t about making sure their happy with your product or service, it’s about going the extra mile. If you’re magically human and go above and beyond to please them, you’ll have the best marketing system working for you, word of mouth.

“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

In this week’s CAKE workshop, Graham shares how he is able to build a team of customer service machines that are truly empowered to do whatever it takes to make Float On‘s customers say, “WHOA!”

Here are some quick tips to ensure every who crosses your path will leave with a smile that’ll be impossible to remove.

1. Be Incredibly Human – It’ll be a refreshing change from the usual robots people encounter in most stores.

2. Go Above and Beyond – Even when you don’t have to. Surprise your customers any change you get.

3. Learn to Handle Complaints – Have a game plan to win back customers who didn’t get your best service the first time.

4. Follow Up – Reach out to previous customers to make sure that they are still happy with “Product X” and if there is anything you can do for them.

These tips are further explain in the following videos. Also, hear anecdotes and best practices in customer service. Enjoy this slice of CAKE proudly served from the East Bank Saloon in Portland, Oregon!

07.25.2012 – Customer Service Lecture

Watch this video on YouTube.

07.25.2012 – Customer Service Collaboration

Watch this video on YouTube.

We’re live on iTunes. Subscribe to our podcast channel and you can just listen to us while you work, jog around the neighborhood or just stare at the wall. We don’t judge.

 

Recap provided by Derek Wyatt.

The post Save the Day with Superior Customer Service appeared first on CAKEpdx Blog » Podcast Feed.

The post Save the Day with Superior Customer Service appeared first on CAKEpdx Blog » Podcast Feed.