SaaS Metrics School

Calculating CAC When You Have SLG and PLG Motions

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In episode #188, I address today’s reality with our go-to-market motion and CAC. You must segment your CAC if you run a PLG and SLG motion.

- new vs. existing CAC allocation

- SLG vs PLG allocation

- what to do with R&D

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SaaS Metrics SchoolBy Ben Murray
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