Find full show notes and links at: https://gocamp.pro/ownerspod/camp-marketing-in-2021

After an unprecedented year, we need an unprecedented marketing strategy. 

Today we are talking to Eric Wittenberg the creator of Camper Machine, a company that assists camp owners in camper recruitment and retention. Eric’s knowledge of the camp industry is extensive as he has been a camp owner himself. 

Eric will provide insight into the things camp owners should be thinking when it comes to keeping campers coming back and how to attract new families to your camp. Given the continued challenges provided by COVID-19, we look forward to hearing how our current reality impacts the approaches we should be taking with camp marketing.

Tune-in to this episode to hear about

• What should camp owners be thinking about most when it comes to marketing. 
• Prioritizing Recruitment and Retention 
• Approaches - Digital Advertising, referral incentives (clients and staff), Open Houses
• Learn more about Camper Machine

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Bonus Resources:

• batchgeo.com for looking at the zip codes of your camper base
• Quarantine Funnel Tech-cceleration

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Thanks for listening!

If you have a suggestion or guest for a for a show, please email our producer, Matt at [email protected].

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What Inspires You? 

Things that inspire our hosts and guests to be the best Camp Owners they can be.

• Kelly: Women in Camp Summit (annual event each Nov/Dec for women in the camp industry)
• Howie: Book “The Soul of an Entrepreneur” - Work and Life Beyond the Startup myth - David Sax
• Eric: Quote “maybe what’s bad is good and what’s good is bad” - when the world is upside down, maybe look at it upside down. A chance to change our perspective

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Host Links:

• Howie Grossinger - Co-owner/Director - Camp Robin Hood, Partner - Camp Walden & Madawaska Camps 
• Kelly Schuna - Owner - Hidden Pines Ranch
• Eric Wittenberg, Chief Marketing Officer, Camper Machine

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Thanks to our sponsor - CampBrain!

CampBrain provides management and registration software to camps and conference centers. Serving 1300+ camps since 1994, with a dedicated staff of 45+ providing personal, caring support and building beautiful, intuitive software.
For more information visit them at https://www.campbrain.com/