What does the future of startups feel like when you're right in the middle of it?

In this episode, Syra reports live from START Summit 2026 and captures the energy of one of Europe's leading startup conferences. Founders, investors, and students come together to explore what comes after AI hype and how startups can position themselves in a rapidly changing world.

Through conversations with founders, START members, and alumni, this episode dives into the realities of building, funding, talent, uncertainty, and the constant pressure to move fast, but also the deeper question of meaning and direction. At the same time, it highlights the role of HSG as a founding university that supports entrepreneurs along the entire journey, not just with knowledge, but with guidance, networks, and a strong community.

This episode is an invitation to step inside that journey and experience what it really takes to build something from the ground up.