Can a website help save the planet?  Joanna Abrams believes so.  Joanna Abrams is the CEO and Founder of Mindclick, a product intelligence platform that rates the environmental impact of manufacturers and their products.

Joanna’s journey into Mindclick is an entertaining listen, full of windy roads, detours, and even failures.  One of the highlights of this episode comes towards the end, when Joanna walks our host, Doug Shapiro, straight into an epiphany around why we sometimes lose sight of a way of living and thinking that really matters.

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Imagine a Place gathers industry-leading voices that can inspire the design community through storytelling and broaden our creative horizons. The goal of Imagine a Place is to further elevate the belief that the places we make and the ways we design them matter in our lives.