Cooking up GTM

Can AI Really do More with Less Time?, Clay v. Claude Code, Replace Scoring with Signals?


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This week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more?

Next, they tackle two debates happening in the GTM space. First up: Do you still need Clay if you have Claude Code? Then they make the case against sending "scored-up" MQLs (except hand-raisers) to sales based on analysis CS2 has done for all of their clients over the years, and what they would do instead.

This week:

00:00 Intro: We're back to In-Person Events!

01:52 Can AI Really do More with Less Time?

11:18 Clay v. Claude Code

27:05 Replace Scoring with Signals?

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

...more
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