You’ve seen their commercials.  They are brutal.  And effective.  If you needed more proof Texas is a battleground state, The Lincoln Project is ready to spend millions of dollars here during the final days of the campaign.  Imagine that for a moment.  A group of Republicans trying to defeat a Republican incumbent in a deeply red state.  And not only that, but The Lincoln Project is also expecting some support from what a co-founder calls “deep MAGA country.” In this episode of Y’all-itics, Mike Madrid talks about their strategy in Texas, whether he thinks there is a permanent split in the Republican party and how they make those commercials so darn fast.