Gartner Maverick research delivers breakthrough, disruptive and sometimes contradictory ideas that challenge conventional thinking. Formed in our research incubator, it is designed to explore alternative opportunities and risks that could influence your strategy. Maverick findings and advice should be treated with caution.

In this episode of the Gartner Futures Lab Podcast, host Marty Resnick sits down with Gartner analyst Elizabeth Beard to talk about her Maverick research. Her research focuses on how progressive revenue and retention leaders use digital humans with generative AI, metaverse, AI and machine learning to increase early funnel productivity while also satisfying customers’ desires to avoid human interaction with suppliers (see Maverick Research: Fire Your B2B Sales Development Reps and Replace Them With Digital Humans).

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