Bruce Friedrich, founder of the Good Food Institute, discusses his new book, Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future. He argues for the need for technological innovation in meat production and explains how plant-based and cultivated meat can address environmental, health, and food security challenges. He also discusses the importance of achieving price and taste parity rather than relying on dietary mandates, and how science, policy, and industry can work together to meet the world's soaring demand for meat.

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CREDITS:

Amal Attar-Guzman - Producer & Video Editor

Alex Matta - Sound Editor

Sean Speer - Host

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