"The beauty of podcasting in Africa is that it has enabled people to take ownership of narratives."

From Lagos to Los Angeles, creators are building ecosystems and stories that reflect a fuller picture of Africa, one rooted in culture, innovation, and optimism. Podcasts aren’t just changing how we listen, they’re changing how we see Africa. In this episode of Limitless Africa, Claude Grunitzky and Dimpho Lekgeu explore how podcasters across the continent are taking control of the narrative, amplifying underrepresented voices, and collaborating with global platforms to shape the future of audio media. Guests include Rutendo Nyamuda, founder of The Podcast Sessions, and Terser Adamu of the Unlocking Africa podcast, alongside insights from Justin Norman of The Flip. Together, they show how collaboration between African talent and American platforms like Spotify and Apple is turning podcasting into a tool for shared prosperity.

Plus: The best podcasts in Africa at the moment

🌟 IN THIS EPISODE:

3:44 Media as a colonial legacy

6:02 The typical way African stories are told

7:42 How media affects business in Africa

8:23 What Africans can learn from the US ecosystem of podcasting

11:29 The latest generation fighting Westernization

12:50 Best African podcasts - do you agree?

💬 QUOTES TO REMEMBER:

"I don't really want to tell African stories. I want to tell stories about Africa"

"Although they are modernizing, they're not Westernizing."

"What I do think that the US has done really well, is created the ecosystem of podcasting."

🌍 ABOUT LIMITLESS AFRICA

The podcast that asks how Africans and Americans can work together for shared prosperity

Every Monday: 15-minute episodes that dive into an issue that matters to Africans

Every Thursday: extended interview with someone unlocking Africa's limitless potential

➕ WANT MORE?

Listen to Unlocking Africa with Terser Adamu https://unlockingafricapodcast.buzzsprout.com/

Listen to The Flip with Justin Norman https://theflip.africa/

Make sure your creativity pays https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/

💗 LOVE LIMITLESS AFRICA?

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🚀 FOLLOW LIMITLESS AFRICA

Instagram: @_trueafrica

Website: https://trueafrica.co/

Substack: https://limitlessafrica.substack.com/

Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.

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