Michael McLaren is joined by Barry Urquhart, Managing Director of Marketing Focus, to discuss if future Black Friday shoppers can expect more affordable deals after 13 interest rate hikes & rising inflation?

Retailers, facing economic pressures, heavily discounted to attract shoppers, a strategy they may need to reconsider, says Mr Urquhart.

Earlier and more aggressive discounts were offered to entice consumers saving for Christmas deals but expectations suggest a quieter Christmas with reduced gift spending and more home-based celebrations due to financial constraints.

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