Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen

How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed?

In this episode of The Brown Way to Money Podcast, host Alejandra Rojas sits down with powerhouse entrepreneur Nicole Leon—a proud Latina, devoted mom, and self-made business owner who turned two side hustles into six-figure brands.

Nicole didn’t just start a lash business and ride a wave. She created momentum, involved her community, and pivoted during the pandemic with strategy, not panic. Then? She launched a second business supporting other women and business owners through virtual assistant services—all while balancing motherhood and mentorship.

If you’ve ever wondered, Can I actually do this? Can my side hustle become my full-time freedom? — this episode is the blueprint.

Because your path to financial independence wasn’t built to play by the old rules—and Nicole’s story shows exactly how to build your own.

Key Takeaways:

• Adopt a business-owner mindset before you launch to build momentum early

• Use your personal brand to involve your community before you even make your first sale

• Stay present—even during economic shifts—to protect your brand and serve your audience

• Diversify your income streams for financial stability

• Prioritize support systems and self-awareness to stay consistent (not just busy)

Important Links:

• Apply for a $500 Microgrant – Apply now

• Book a 90-Minute Private Strategy Call – Only 2 spots left! Save your spot

• Visit The Brown Way to Money – brownwaytomoney.com

• Rate & Review the Podcast – Leave a review

• Follow Alejandra Rojas on LinkedIn – Connect here

About Our Guest: Nicole Leon

Nicole Leon is a proud Latina, a devoted mom, and a multi-passionate entrepreneur. She runs three businesses—two of which started as side hustles and are now thriving six-figure brands. With a deep understanding of what it takes to build something from scratch, she’s committed to helping others do the same.

At the heart of everything Nicole does is community. Whether she’s mentoring aspiring virtual assistants, helping business owners streamline operations, or creating space for women to connect, she believes success is best when shared. Balancing motherhood and entrepreneurship isn’t always easy—but for Nicole, it’s a journey filled with purpose, growth, and the joy of uplifting others.

Follow Nicole: Instagram | Website | LinkedIn

Microgrant Alert!

Did you catch the secret word in this episode? (Hint: It’s “community.”)

Use it to apply for a chance to win a $500 microgrant to support your business, career, or financial healing journey. 👉 Apply here

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