Candid by Innovate Comms

Candid by Innovate Comms

By Innovate CommsBusinessMarketing
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Candid by Innovate Comms episodes

  • S2:E7 - Navigating the AI gold rush

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    This month we’re joined by another of the IC collective, Daniella Graham Stollery, our strategy director, to get candid about how B2B tech can navigate the AI goldrush and avoid AI-washing with their comms.

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    44 min
  • S2:E6 - Coaching the brightest minds to translate the deeply technical

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    This month, we’re joined by coaching extraordinaire and B2B tech marketing veteran, Jackie Nixon, to talk about helping technical experts communicate the highly technical to lay audiences. A new member of our collective, Jackie has joined forces with us to offer a new suite of comms training courses and coaching for engineering and academic teams, with the goal of translating innovation into understandable value.

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    48 min
  • S2:E5 - How to create engaging video content for B2B audiences

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    In this episode, we’re joined by the ‘Toms’ as we callthem – two very talented film directors and videographers in our collective who specialise in crafting beautiful commercial films. We talk about what we want to ban from corporate film, some of our most memorable shoots and trends like AI (of course) in film making.

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    47 min
  • S2:E4 - The commercials of creativity

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    This month, we’re reflecting on quite a few conversationswe’ve had recently about how much value should be or is attributed to creativity, alongside whether marketing should a role in strategically guiding an organisation (spoiler: obviously).

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    23 min
  • S2:E3 - Creating engaging events

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    In this episode, we’re joined by a true events queen and good friend Mary Vivier as we lift the dust ruffle on what makes an event successful and how we manage stakeholders, as well as air some of our juicier grievances and all the things that can go wrong.

    ⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    39 min
  • S2:E2 - The importance of engaging the entire innovation ecosystem

    Welcome to Candid. In this content series, we'll explorethe key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    This month we’re delving into the innovation ecosystem, how to engage all audiences effectively and particularly the importance of ensuring that innovation benefits everyone.

    ⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    17 min
  • S2:E1 - The state of mental health in our industry

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    We’re starting our new fiscal and series with a slightly different type of episode. Tune in for a chinwag about a topic which is very dear to our hearts: mental health and specifically mental health across the PR, marketing and communications sector. In this episode, we share the findings of brand-new research into the state of mental health in our industry conducted by Coleman Parkes and commissioned by State of Us, a mental health network we founded in 2022 with our good friend Katie de Cozar.

    ⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    24 min
  • S1:E9 - Turning employees into influencers

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    In this episode, we’re joined by Jo Bromilow, Director ofSocial & Influencer at MSL to demystify the world of influencers and talk about how employee engagement and advocacy programmes can take your brand to the next level.

    ⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    41 min
  • S1:E8 - Co-Innovation – what is it and why is marketing it so important?

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.


    In this episode, we’re joined by Peter Shearman, Industry Specialist Advisor at Purple Transform and ex-head of UKI Innovation at Cisco, to talk about all things co-innovation after many years of building brands and running marketing campaigns for Peter’s projects. Consortium comms isn’t easy and in this episode, we talk about the secrets to success that we’ve uncovered by working with Peter and others through Innovate Comms’ history.

    ⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    46 min
  • S1:E7 - In conversation with Digital Catapult

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    In this episode, we join Amanda Kamin CMO at Digital Catapult for a fireside chat about building effective marketing teams, managing stakeholders and the ins and outs of growing an agency at her Christmas town hall.
    ⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠

    51 min

About Candid by Innovate Comms

From the publisher's feed

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.