Candid by Innovate Comms

Candid by Innovate Comms

By Innovate CommsBusinessMarketing
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Candid by Innovate Comms episodes

  • S1:E6 - The secret to compelling copy

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.

    In this episode, we’re joined by one of the longest
    standing members of the Innovate Comms collective, Will Pritchard, a senior
    copywriter and producer, to discuss the difference between a good sentence and
    a great one, as well as name and shame some of the most awful copy cliches out
    there.
    ⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠

    39 min
  • S1:E5 - Client agency relationships: toxicity, transparency and tackling the divide

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.


    In this episode, we’re joined by Emma Taylor, head of

    comms at Redgate Software, to dissect the agency client dynamic and find the
    silver bullet for a positive and effective relationship.


    ⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠

    37 min
  • S1:E4 - Virtual agencies: what are they and why should you care?

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.


    In this episode, we are joined by Nicky Regazzoni

    and George Blizzard from the PR Network – the OGs of virtual agencies – to unpack why this operating model is great for agencies, clients and the industry
    as a whole.


    ⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠

    26 min
  • S1:E3 - Elton John, AI and the ultimate icebreaker

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.


    In this episode, we cover the use of AI in marketing and imagery inspired by Elton John's progressive exhibit at the V&A.


    ⁠https://www.innovatecomms.co.uk/⁠⁠

    15 min
  • S1:E2 - Dark funnel, word of mouth and the dangers of complacency

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.


    In this episode, we explore the dark funnel and why we don’t talk about it – or use it - enough in marketing.

    https://www.innovatecomms.co.uk/⁠

    24 min
  • S1:E1 - Banksy, Minions, and the Art of Marketing

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.


    In this episode we're starting with an interesting question for us at Innovate Comms. Does creativity have to come at the price of strategy or ROI?


    https://www.innovatecomms.co.uk/

    20 min

About Candid by Innovate Comms

From the publisher's feed

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.