Candid Conversations by Catersource & The Special Event

Rachel Sheerin. RachelSheerin.com. How to reduce the stress of sales by understanding the personality of the potential client. Are they slow or fast? Are they people or task oriented? Rachel is a partner with the James Beard Culinary Foundation.

Lauren Randolph. LaurenRandolph.com. MyHotelWedding.com. The younger generation of clients want a "mentor/mentee" working relationship. How to explain the "Why" is as important as understand the client's "Why". Design the event for social media.

Brittny Drye. LoveIncMag.com. What you need to know about the gender-fluid generation. Which words are inclusive and which are not? How to re-imagine all of your business content to make LGBTQ+ couples feel welcome. Glaad.org

Bron Hansboro. The FlowerGuyBron.com. Why Strong Vendor Teams Reign Supreme in the World of Florals. Treat fellow vendors like they are the client. How to offer constructive feedback without damaging the relationship.

Meryl Snow. MerylSnow.com. Proposals that pop: How to increase your conversion rate. What is the most effective conversation? How to be different in the best way.

Meghan Ely. OFDConsulting.com. OFDCollective.com. WeddingIndustrySpeakers.com The business of wedding trends. How to use industry trends to get new business.

Jeremy Miner. EmpyreanEventsFW.com. TheCocktailChemist.com. EducationIsForHumans.com. How to build profitable vendor relationships. The methods to use when defining your cocktail brand.

Jennifer Perna. FultonMarketConsulting.com. How to proactively coach, teach, and lead sales teams. Learn how to prioritize, delegate and manage with an overall "global" mindset. How to "manage up" with Ownership and Executive Leadership.

Anthony Lambatos. FootersCatering.com. "MIBE" (for Make It Better Everyday). How to create a culture where everyone is focused on constant improvement. How small incremental improvements every day have a huge impact on the business.

Roy Porter. engage-works.com. On Facebook, Roy Porter: Plating on the line! Best Practices For Plating at Large Group Events! "The Checklist Manifesto" by Atul Gawande. How a good checklist process will save time and money.