Tim Ferguson is a Canadian living in Switzerland. He also happens to be the co-CEO of Audience Communication and Events. When he was younger, Tim wanted to be an actor. But, he instead found himself in academia. And, eventually, he ended up in corporate communications.
As head of Audience for the past 17 years, Tim has built a love for helping teams communicate better. He functions as a speaker, trainer, facilitator, and coach. Tim loves helping corporates navigate complex situations where communication is key for success.
In this episode, Tim chats to Charles about the importance of clarity and limiting communication ambition to a few key points. This helps people remember, learn, and communicate well. Tim and Charles also chat about the importance of meeting an audience where they’re at. How? By appealing to their heads, hearts, and hands.
Facilitators need to be flexible and adapt to client needs
Hone presentations down to promote understanding
Promote active engagement in content early on. Don’t bombard audiences with information from the start, but rather help them engage with concepts
The best way to learn new information is through the process of reflection, generalisation, and application
Growth Mindset – Carol Dweck
Radical Candor – Kim Scott
The Fearless Organisation – Amy EdmondsonABOUT YOUR HOST, CHARLES HSUAN
I know the pressure you are under. I understand your problems, what’s causing them, and exactly what you need to do to solve them...
Born with ADHD and not fitting the mold, I understand if you are an entrepreneur not looking to fit in with the rest of the market.
Since 2004, I’ve exceeded sales targets and generated millions of rands in sales for companies.
90% of my clients have experienced sales growth from my training and coaching.If you are smart, hungry and humble. We will get along great!