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CandW discuss broadcast’s ad advantage and Eur TV surprise
Broadcasters claim a significant benefit for advertisers over YouTube and other digital platforms. European viewers are embracing online TV and now consider it their second most preferred TV source.
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By Colin Dixon
5
22 ratings
Broadcasters claim a significant benefit for advertisers over YouTube and other digital platforms. European viewers are embracing online TV and now consider it their second most preferred TV source.
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