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CandW discuss ESPN+ role in the brand's revival, PGA Tour license fees
We look at how the PGA managed to negotiate a 75% increase in TV license fees with a declining audience. Disney is leveraging the PGA Tour to keep the growth coming at ESPN+ and restore luster to the brand.
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By Colin Dixon
5
22 ratings
We look at how the PGA managed to negotiate a 75% increase in TV license fees with a declining audience. Disney is leveraging the PGA Tour to keep the growth coming at ESPN+ and restore luster to the brand.
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