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CandW discuss if NBC reduced ad load will make a difference
NBC said it is going to reduce the number ads in commercial pods by 20%. It hopes to boost ad values to compensate by providing better targeting. Will it work, and will the reduced ad load win back audiences fleeing to ad-free SVOD?
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By Colin Dixon
5
22 ratings
NBC said it is going to reduce the number ads in commercial pods by 20%. It hopes to boost ad values to compensate by providing better targeting. Will it work, and will the reduced ad load win back audiences fleeing to ad-free SVOD?
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