CandW discuss if premium video on free vLinear is a trend for 2021
Old media is all-in on subscription streaming. But with growth slowing, premium providers like Showtime are looking to free virtual Linear TV to boost their digital growth. Will others follow in 2021?
CandW discuss if premium video on free vLinear is a trend for 2021
Old media is all-in on subscription streaming. But with growth slowing, premium providers like Showtime are looking to free virtual Linear TV to boost their digital growth. Will others follow in 2021?