<p>Trolls World Tour was a big success in its initial PVOD release. But what about the long-term? Theater owners are hopping mad, and it's not clear if consumers will still want to own the movie or buy Troll Dolls.</p>

Trolls World Tour was a big success in its initial PVOD release. But what about the long-term? Theater owners are hopping mad, and it's not clear if consumers will still want to own the movie or buy Troll Dolls.

CandW discuss if PVOD's time has finally come

Explaining the emerging world of multiscreen video

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CandW discuss if PVOD's time has finally come

CandW discuss if PVOD's time has finally come

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