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CandW discuss the ad spending gap and Netflix 2020 results
Almost a third of TV viewers can only be reached by streaming, yet 90% of TV ad revenue still goes to traditional linear TV. Netflix had a banner 2020, but signs are it has a value problem in Latin America.
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By Colin Dixon
5
22 ratings
Almost a third of TV viewers can only be reached by streaming, yet 90% of TV ad revenue still goes to traditional linear TV. Netflix had a banner 2020, but signs are it has a value problem in Latin America.
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