Cannabis Creative Group with Director of Business Development Dan Serard today on Grassroots Marketing only on Cannabis Radio. Dan has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, National Association of Cannabis Businesses. He is currently a committee member of the National Cannabis Industry Association’s Marketing and Advertising Committee. The stigma around cannabis and how marketing can help break down barriers Product innovations and new/up-and-coming types of businesses The value of certain digital marketing strategies for cannabis businesses, such as geo-targeting and Google Ads/SEO.

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