Dan Serard, the Vice President of Sales and Marketing at Cannabis Creative Group, shared insights on the 2024 cannabis marketing plan.

The discussion highlighted the importance of personalized digital marketing strategies tailored to individual business needs, diversifying advertising channels beyond social media due to federal restrictions.

Strategies included email marketing for engagement, organic content for SEO, and targeting specific demographics effectively by aligning messaging with consumer emotions and values to strengthen brand connections. Dan advised against direct competition with larger companies, recommending niche platforms aligned with target audiences' interests, and suggested budget allocation strategies for gradual investment based on audience responses before scaling up efficiently. 

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