Grassroots Marketing

CannaCard® : The Starbucks App of the Cannabis World


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CannaTrac is poised to make some big moves this year. As cannabis M&A activity heats up and business owners continue to seek alternative ways to streamline the otherwise frustrating financial transaction experience, cashless payments are king.

CannaTrac® Launched CannaCard® in the App Store®
The leading cashless mobile payment system solution for the industry launched CannaCard in 2019, and is on its way to developing even more simple banking solutions for consumers and retailers alike. CannaCard® is basically the Starbucks app of the cannabis world. The app presents the U.S.’s 55 million cannabis users with amenities similar to Starbucks’ Mobile Order and Pay and loyalty rewards features.

CannaCard®, the Company’s mobile payment system, allows consumers to load funds through the app by connecting their checking account. Consumers earn points through CannaCard Rewards® for every dollar spent at participating dispensaries and delivery services within the platform. Illinois and Missouri cannabis-related businesses can start accepting CannaCard® today by visiting www.cannatrac.com/apply.

CannaCard® is among the first natively-coded, cannabis-related financial apps approved for use on the App Store® under Apple’s updated developer guidelines. More than just an e-Wallet solution, the App engages its consumers to enhance their shopping experience and earn rewards while increasing awareness for brands.

“We are committed to providing consumers with safe, legal access to cannabis using the latest advancements in payment technology,” said CannaTrac® CEO Thomas Gavin IV. “We are beyond thrilled to have been accepted by the App Store® following the new Apple guidelines for cannabis-related companies.”

Consumers can download the CannaCard® for free from the App Store® as well as the Google Play app store and begin creating their user account. Designed for speed, ease of use and privacy, consumers can be up and running with their HIPAA-compliant CannaCard® account in 90 seconds.

The Company continues to expand throughout the United States as it gains additional transmitter licenses in each state. Eighteen states and Washington D.C. have legalized adult-use cannabis, while 37 states have publicly available medical cannabis programs.

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