Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.

The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".

At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.

Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician.

More:

Cannes daily global podcast episode 3: Craft and entertainment winners

Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

Cannes daily global podcast episode 1: Awards preview and new humour category

'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

Find all of Campaign's Cannes Lions coverage in one place here

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