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A canoe shop owner admitting he’s not in the “canoe business” so much as the “canoe logistics business” is the kind of honesty we love, and it’s exactly where this chat goes. We’re recording live from the Hamilton Adventure Expo with Greg Robertson from Organic Boat Shop, with a classic Ontario snow dump on the way, and somehow that makes everything feel even more Canadian: planning paddling season while bracing for winter. 

We get into how outdoor shows kick-start trip planning, gear research, and that first spark of motivation to book time off and map routes. Greg breaks down the real rhythm of canoe sales in Canada, why winter buyers move slower, and how a mid-season pause can hit your numbers hard when fall arrives and you’re suddenly “out of sight, out of mind”. If you’ve ever wondered why lead times, delivery schedules, and testing boats can be tricky, this pulls back the curtain in a practical way. 

From there we shift into the family side of building an outdoor brand. Greg talks about his wife Jody coming into the business full-time, how that changes operations, and why their French River rental and cabin-based day-trip model helps more people say yes to canoe camping even if they don’t want to sleep on the ground anymore. We also touch ORCKA courses, guided trips, and the gear details that never make it into glossy photos: composite boat storage, outfitting work, skid plates, and even a 21-foot freighter canoe that might end up on a trailer with a motor. 

If you like real talk about paddling, small business, and planning better canoe trips, subscribe, share this with a camping buddy, and leave a review with your favourite takeaway.

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