Mi3 Audio Edition

Capgemini eyes Accenture Interactive, Deloitte Digital and agency turf with Australia’s $93m RXP takeover


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The global communications holding companies have missed a prime opportunity to fast-track their digital transformation and tech credentials - instead, the French IT and consulting giant Capgemini is heading their way like Accenture Interactive and Deloitte Digital have already. RXP owns data, design and brand agency The Works, which it paid $33m for in 2018 to augment its capabilities in CX, digital transformation and the Salesforce, Microsoft and ServiceNow platforms. Capgemini CEO Olaf Pietschner and RXP CEO Ross Fielding talk what’s next after the merger. 

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