<p>In this episode, we speak to David Shaw, co-founder and CEO of Cedara, a leading carbon intelligence platform focused on corporate emissions measurement in the media and advertising sectors. David shares how Cedara aims to address the significant carbon footprint of marketing activities, which account for around 4% of global emissions.</p>

In this episode, we speak to David Shaw, co-founder and CEO of Cedara, a leading carbon intelligence platform focused on corporate emissions measurement in the media and advertising sectors. David shares how Cedara aims to address the significant carbon footprint of marketing activities, which account for around 4% of global emissions.

'Carbon accounting should look at product emissions," David Shaw, Cedara CEO

<p>The Carbonsations podcast is hosted by Violet George and focuses on the leading figures of the emerging carbon industry, who are helping pave the way to net zero and beyond. We interview founders, CEOs, scientists and trailblazers for insight into their personal journeys within this rapidly growing sector, and how their work might be one of the keys to mitigating climate change.</p>

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The Carbonsations podcast is hosted by Violet George and focuses on the leading figures of the emerging carbon industry, who are helping pave the way to net zero and beyond. We interview founders, CEOs, scientists and trailblazers for insight into their personal journeys within this rapidly growing sector, and how their work might be one of the keys to mitigating climate change.

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'Carbon accounting should look at product emissions," David Shaw, Cedara CEO

'Carbon accounting should look at product emissions," David Shaw, Cedara CEO

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