Care-Coach-Lead

It's almost assumed in the fitness world that you are either a great coach or a great salesman.  

It's common for coaches to say that they "just want to coach", so they leave the selling and asking for money to the gym owner or someone else in the business.

But our experience has taught us that you can't defer these skills to someone else if you want to be a great coach.  Because sales skills are so closely intertwined with coaching, that you will inevitably have to get good at selling in order to be influential and effective as a coach.  

So if you are struggling to sell or build your book of business, instead of asking how can I sell better, you should be asking how can I coach better?

By answering this question and developing the skills necessary to improve your coaching in this way, you will inevitably have to become better at selling.  

In today's episode, FitTown coaches Melissa Dixon and Austin Bettigrew join Andrew to discuss the necessary skills you need to develop to improve your coaching and sales ability.  

Facebook ads can be a powerful tool for microgym owners to fill our gyms, but they can also be confusing, time-consuming, and feel like a distraction from the most important parts of our business.

Not to mention if you don’t see the results you hoped for, you feel like you just flushed a wad of cash right down the drain.In today’s episode, Jono Petrohilos joins the show to simplify Facebook ads for us gym owners.  

His approach is great because you don’t need fancy landing pages or funnels.  

All you need is a few simple photos from your gym paired with the right headline.For photos, he’s seen gyms have the most success by sharing group shots of clients smiling and gathering after workouts, NOT while they are exercising. For headlines, he recommends always using the location in your headline, and sticking with the word “challenge” which he claims will always outperform other buzzwords like fat loss or transformation.

To get the full rundown on how to fill your gym with Facebook ads, listen to the full episode.

You can be running the best group classes or personal training sessions in the world, and still be failing to give your clients what they really need to transform their lives.  

Even if your clients workout for 60 minutes every single day, that still leaves 23 hours per day that can make-or-break their health, happiness, and sense of purpose in their life.  

But how do we as coaches begin to have an impact on those other 23 hours?How do educate our clients on the importance of proper nutrition, sleep, hydration, and mindset, without overwhelming them with information, or pushing them away altogether? For the last several years, that has been the focus of today’s podcast guest, Brian Costello.  

He’s on a mission to deconstruct what it means to live a healthy and fulfilling life, so we can make it simple and actionable for our clients.  Enjoy today’s episode with Brian where we discuss how you can help your clients master the other 23 hours of their day.

When I started Seven Figure Box back in July 2018, I wanted the brand to motivate gym owners to think bigger about what their gyms could be, and the value they could provide to their teams and clients.  

After nearly 200 episodes, I’ve realized that Seven Figure Box doesn’t really say who we truly are, or what we care about. The last 18 months has been especially challenging for the microgym industry, and many gyms and coaches have decided to, or been forced to leave an industry that they once loved and were extremely passionate about.  

For those that are left, we will need to find a deeper purpose for what we do, and separate ourselves from a commoditized industry filled with franchise brands, globo gyms, and Pelotons. We believe that what separates us from the rest of the industry is the coaching and mentorship that we can provide.  And specifically we believe in coaches that care, coach, and lead by example on a daily basis.So moving forward, Seven Figure Box will be transitioning to Care-Coach-Lead.  

We have a brand new Youtube channel where we will be posting coaches development content every Monday, Wednesday, and Friday at 6:30 PM EST as well as 2-3 audio podcasts on the same podcast feed as before (which will be rebranded).    

In today’s podcast, I share an update from the last 4-6 months, explain the why behind the rebrand, and lay out my vision for the future of the Care-Coach-Lead brand.

My good friend Chris Thorndike of LIV Athletic and Factory Forged is back on the show to talk about how to eliminate excess in your business, in order to increase profit, improve your client and coaching experience, and fall back in love with owning your gym again.  

 Chris is a master of helping gyms simplify their model down to one core program.  

This allows them to raise prices, and then cut out any unnecessary and unprofitable services like on-ramp, personal training, nutrition coaching, and kids classes.  

This podcast is all about how to scale your business by focusing on simplicity rather than growth.

A few years ago, Stu Brauer leveraged his success as a CrossFit gym owner, into purchasing his own commercial real estate building in Charlotte, NC to house his rebranded gym, URBN MVMNT.   

Recently, he just accepted a lucrative lease offer for that same building, that officially has made him no longer a microgym owner.  The offer was too good to pass up, and allows Stu and his business partner to each clear 5 figures per month in income, without having to worry about the ups and downs of running a gym.  

In today's episode, we talk about how Stu was able to transition from CrossFit South End to URBN MVMNT to now being a commercial landlord that can focus 100% of his time on helping other gym owners.  We also talk about his brand new project, The Gym Real Estate Company, where he will be helping other gym owners find and buy/lease their own buildings.  

In this episode of the SFB Show, we're playing Overrated vs. Underrated. We stole this idea for this episode from Gary Vaynerchuk. 

We'll be talking about all things related to coaching, the gym setting, and athletes, and whether we think things are overrated or underrated. 

Great coaches and great leaders are those that can find the balance between seemingly opposing ideas or attributes. 

On Wednesday, July 7th, we will be launching the Rockstar Coaching Intensive.

If you want to learn how to retain more members, improve your class and client experience, build a world-class coaching team, and finally get some freedom from your business, then this course is designed for you.

It's the only coaches development course specifically designed to help you retain more members, and the only one that you and your entire team can go through together.  

It comes with lifetime access, which also means it can serve as your training and onboarding process for any new staff that you hire in the future.  

This episode breaks down why we felt the need to create the Rockstar Coaching Intensive, and how you can use it to gain more freedom, reshape your team, and grow your business.  

Building and maintaining a great coaching team is one of the toughest parts about being a gym owner.  

But it can also be one of the most exciting and rewarding parts of what we do.  

And while no team is perfect, being a part of a great team that is committed to growing and getting better every day is a game changer.

For gym owners, great teams provide support for key decisions, the ability to delegate tasks that you aren't great at or don't enjoy, and the freedom to spend time away from your business.  

For coaches, great teams provide valuable feedback, others to learn from and bounce ideas off of, and a work environment that is fun and motivating to show up to each day.  

Great teams allow all of us to compound our impact, and maximize the amount of people we can reach.  

In today's episode, Andrew and FitTown Head Coach Austin Bettigrew share what it's like to be a part of a great team at FitTown.  Our goal with this episode is to help inspire you and give you the vision for what work could be like when you are surrounded with other humble, hard-working, and like-minded people.