Women's Performance

Carina Hamel, co-founder of Bivo - Athletic Performance, Parenthood and Entrepreneurship


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What do athletic performance and entrepreneurship have in common?

Turns out, a LOT.

Sara Gross welcomes athlete and business founder, Carina Hamel to discuss the parallels between high performance and running a business. Carina has been a lifelong athlete, achieving national success as an NCAA Nordic skier at the University of Vermont and as a member of the US World Junior Ski Team.

As a business professional prior to co-founding Bivo, Carina founded a footwear development company that specialized in helping brands from creative direction to manufacturing. At Bivo, Carina is responsible for strategic planning, hiring, community outreach, and more.

Together, as female CEOs, former professional athletes, and parents, Sara and Carina discuss:

  • How has an athlete prepared you for the entrepreneurial journey
  • How she and her husband developed the idea of Bivo
  • A “Day in the Life” as a parent and entrepreneur
  • Juggling personal time with work time
  • Creating a business plan and strategic plan to grow the business
  • Her Hiring Process and how to find the right people
  • Learning from her biggest failures
  • The 80-20 rule
  • How she manages the stress and risk of running a business
  • Advice for turning a side hustle into a full-time gig
  • Her struggles with motivation or making tough decisions

A great athlete, like a successful entrepreneur, has the ability to create a plan, execute on the plan, adapt when necessary, and trust the process. Equipped with this mindset, Bivo is on course to continue to succeed for years to come.

Learn more at DrinkBivo.com

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Women's PerformanceBy Sara Gross, PhD

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