What are you worth to your niche? Carl explains the best practices of a solopreneur. Succeed in your business subscribe to Carl's daily business tips.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The first thing to realize as a solopreneur is that you're new to the market, okay? Biggest mistake people will say is “oh I’m new, I’m gonna give you the special introductory rate, I’m gonna discount my way to get a few names and testimonials as a result I’ll get market share and then I’ll raise my pricing” (eehh) we don’t do that, that is not--that’s the opposite of smart what do you call that in your world, opposite of smart, you don’t have to answer, It was a rhetorical question everyone thought that though yes it’s not smart, okay. You are--so here’s your script if you’re solopreneur, your about to go out there and your about to start working here’s what you say to the world “I am now available to the marketplace in a way I was never available before, you couldn’t hire me before and probably you couldn’t afford me before but I put together a way that we could work together that’s for affordable and you still get the best of the best”, okay. As a solopreneur you do not need to discount your way to market share, you’re valuable, you bring a lot of value to the table, charge for what you're worth, the world is willing to pay you your price. Now the beauty about the solopreneur is you're typically in a niche. You have a very specific skill set that people will find valuable, the people that know what you do and value what you do will pay your premium.

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Carl shares how technology has changed everything for solopreneurs. He shares what it was like in the 80's before, well everything! They did have one helpful tool. Don't miss this fun episode. 

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

There has been no greater time for the solopreneur than now. Like when I first started, dinosaurs roamed the plains and there was no Google, there was no internet, there was no search, there was no email. I know I’m going back way you--you’ve heard about it in those encyclopedias, it was called the 80’s, it was amazing--it was an amazing time, it’s amazing time. Can’t say it was an amazing fashion statement but it was an amazing time, alright? It so there--if you wanted to get the word out then it was the yellow pages, it was your networking groups you know or any other group you participated in physically, yes you could do mailers like physical snail mail marketing that was it buy a billboard get a commercial on t.v but for the average solopreneur you’re not getting a billboard and you’re not going on t.v. So, it was postcard, personal networking, going to trade shows, you know physically wherever you can move around. Now, I can be at every networking event simultaneously due to social media. I can be on all the platforms, I can Zoom into something at the same time while--while sharing a video or an evergreen webinar. I mean its amazing, technology has changed the game for the solopreneur.

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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The Rolling Stones they’ve been--they get on stage for the last 40 years they loved what they do, right? But if the Rolling Stones still played to 50 people and a small club for 40 years, you would not see the Rolling Stones anymore, what do they wanna do? They wanna go from the 50 person bar to the small night club to the five--you know thousand or three thousand seat venue to the twenty thousand seat venue then to the football stadium, right? They wanna know that they’re growing in their ability to reach more people, charge more so the financial model will grow as you grow. So, those are typically the motivators I see in solopreneurs.

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You have to have one of these 3, the what, the why or the how. Carl shares his story and how he has had one of them at different times in his career. Can you have all 3?

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Either you love what you're doing or how you're doing it or why you’re doing it. For me the why was, I was getting some life purpose you know six months earlier I was on a couch with my leg in a cast you know elevated, I can’t go anywhere I’m like literally broken leg broke on mom’s couch, this is not a good--these optics are not very good so that business got me in the game earning, paying back my loans got me broke you know. So, that was--so that why, was strong for me but I wasn’t you know, construction wasn’t my passion play but the other two filled in so if you’re a solopreneur motivation is gonna come from one of those three. You’ve got to love the why or the how, some combination, you love all three, fantastic. The other way--your motivation will grow is, your ability to be more productive and charge more and this is not that money buys you happiness because you have that better discussion. What it is is you are growing in your practice so if you're a solopreneur it’s just you, okay. You're gonna blink--if you remind the solopreneur, you’re gonna blink your eyes, go to sleep one night, wake up thirty five years later and you're doing the same thing.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Solopreneur is incredibly productive, great at time management, the smartest person in the room in their subject matter expert--expertise, when they walk into any room. To be a successful solopreneur you have to be an expert, got to be an authority because that’s a solopreneur you need to be able to price yourself closer towards the premium because there’s only so many hours in the day and your way to grow your solopreneurship is through your pricing strategy and being productive. The entrepreneur, totally different animal. The entrepreneur--the successful--the most successful entrepreneurs share a few things in common. One is they share higher risk tolerance, not that they're just cavalier with risk but they can handle more risk and they are better risk mitigators. Second thing is they all share a similar attribute and it is that of resilience, they’re incredible resilient people, they bounce back well and you know the challenge of the ups and downs of the market actually excites them, that’s typically the difference between the two, they are two very, very different people.

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Join Carl Gould for part two in the mini-series, what's the difference between a solopreneur and an entrepreneur?

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

For the most part the solopreneur is not a--it’s not a spark, it’s not a great idea, I’m gonna change the world. You know usually it’s somebody who either just wants a better lifestyle choice. So, they take their expertise they go into a business or they do it out of necessity maybe they were fired, they were made redundant or you know they're qualified, they’re over paid for their position and so what makes them over qualified in their job makes them uniquely qualified as a solopreneur, a consultant or an expert or speaker and so a solopreneur typically takes what their core competency is and they really just do it for you know do it for hire and has learned that they can--if they can fill their plate with the clients, they’ll make a lot more money cause that margin that was going to their boss now stays to them. So, really they're more masters of the business logistics or they're more masters of their particular technical area of expertise. So, it’s usually not because they figure out a way to change the world.

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Join Carl Gould for a 3-part mini-series on the difference between solopreneurs and entrepreneurs. Which one are you?

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So solopreneur is a--you know that’s one term and another term would be self-employed and other one would be owner operator, technician and it’s somebody who works for themselves and they work by themselves. So, they’ve taken whatever their core expertise was and rather than working for somebody else, they’ve created a sole proprietorship or they started their LLC and they went out to business and they began--I remember I was Carl Gould enterprises you know LLC at that time and give them self a business name but essentially they are the--they are the CEO, the chief of everything officer and they do all the marketing and all of the selling and then all of the fulfilling and then they’re doing their books on the weekend and you know all of their own administrative works. So, that’s the solopreneur and then the entrepreneurs, somebody who evolves by building a team and a process, it doesn’t require them to be involved in the day to day process.

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Adversity is your friend! How so? Carl shares what to do with adversity in this episode of #70secondCEO.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

As a entrepreneur one of the things I’ve learned, coaching--we’ve coached over one hundred thousand entrepreneurs and you know what I’ve learned is that overtime you’re gonna--your going to be faced with a lot of adversity and you know that adversity is molding your character and that adversity typically calms just a few inches before the finish line and adversity is a funny competitor and a funny adversary at times because if you--we think we are far away from the and result but really it’s just the door, the last door we have open before getting through the result. You know if I walk across this room and I wanna get out, the last thing that I have to manage before walking out is the door itself and it’s got a lock on it and it’s got a door knob and it’s got a chain on it. You know it could seem like the most formidable opponent but it’s really getaway for the next thing for you to happen and so I have watch so many entrepreneurs quit right  before the finish line or sabotage the results right before the finish line when things got a little tough and really that toughest is the last thing you have to deal before the breakthrough and it’s gonna make the next phase of your life and your experience that much stronger, so always push through.

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Why coaching makes such an impact on your life and business. A quick daily hit with Carl Gould to achieve a lifetime of results.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Coaching and mentoring has made, probably one of the largest impacts on my life, I mean when--I valued--you know I played lots of sport when I was a kid and I really valued my sports coaches you know they give me insights about myself, they give insights about the game I was playing and as I learned you know the game was just a microcosm of life. You know the sport that I played you know prepared me well for the life that I had later on because you know sports taught me creative problem solving in team work and influence and teaching others and learning that you can get there by yourself, so many good life lessons when I got into business and when I was struggling the most I hired a business mentor who work with me for five years and I realized my god there’s you know there’s a whole skill here and I learned that you know having somebody look down or look across on what’s going on, I can’t see the whole picture and coaches help me with two main things. One: is understand where my blind spots were and two: they're a time machine.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. 

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Well my thoughts on leadership are you know there’s been no greater need for leadership than right now and the more were in volatile times or uncertain times the more leadership is valued because people follow certainty, people believe in those that project certainty and so your ability to remain consistent and remain constant and be that port in the storm during times of uncertainty will be the hallmark of you as a leader. Now how do you improve your leadership? Well there’s so many ways to do that you can lead from the front, you can lead from the middle, you can from the back but to become a bigger leader--to be a better leader you know you almost--almost have to adopt a ready, fire, aim mentality meaning maybe not strategy but mentality. In other words when the situation calls for you to step up, just step up even if you don’t know what to do and then respond to what the environment and the scenario is calling for, don’t make it more than it is, don’t make it less than it this, evaluate it for what it is and trust in your own internal resources that you will rise to the occasion and to what is in the best interest of yourself, others and the greater good.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.