Moving from growth to scaling is an exciting but tricky shift. Here’s some important advice for people hoping to scale.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You know I wrote a book called the 7 Stages of Business Success the first three stages are your growth stages and then you scale once you have 4 and beyond but there’s a--we call it the miracle 1% meaning it’s a miracle that you go from growing to scaling because it’s not just semantic, it is a cultural shift but more importantly it’s a leadership shift. So, when you are a growing company you are very relationship based. That's important but it requires you to be influential and everybody has to be brought into the mission, vision, values and purpose of the founder. This is the--still the founders' game in the early growth stages and we have to attach ourselves to that and we just have to--with the belief in and have the back of the founder but when you start to scale the company takes on a slightly different personality. It takes on a personality of it’s own.

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If you're having trouble scaling your systems, listen to how this business did it in a big way.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Let’s take Mindbody online booking software. Going back to the beginning you had a husband and wife team that own a yoga studio, they were struggling to find a system to book their classes, they were growing but they still manually took the call they had some, you could email and there were some systems but then they automated it and they created this booking software for their yoga studio and they called it mind, body online and so they were able to grow their business but they scaled their booking, right? And so what happened was they were now--if through it automated system able to book people into their classes, what started to happen was they--they grew their yoga business but they sold it but they were able to scale their software business because as a platform they went out to yoga studio first but now really any class based, occupancy base company they can now service to their software. So, they were able to set--scale their technology because it was based on the similar platform, they can modify it, they can skin it differently but that’s the business that was scalable.

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Growing and scaling require different expertise. Carl elaborates on the skills needed to scale.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Businesses are more and more adept at growth than scaling you know you have a real estate business where you have a real estate agency that’s more of a growth model, you know cause it’s hard to scale Michael Jordan you know you get a great agent you like “oh my gosh I wish I could just duplicate you” of course but you know unfortunately we can’t do that yet you know maybe there’s someday but and then there’s certain cut business that are more design for scale and you know growing it implies that you're just doing more of what you're already doing. Scaling implies that there’s a sense of streamlining, automation and it’s process driven and not that it’s not personality driven but it’s less personality driven and more metrics driven whereas a growing company will rely more on personality, creative problem solving, culture it will have those aspects, it will need to be and more and more in place prominently.

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A quick daily hit with Carl Gould to achieve a lifetime of results. Listen to Carl's early years as an entrepreneur.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Hey everybody my name is Carl Gould, I'm from New Jersey and I started my career studying accounting and finance at the University of Delaware. I had to leave school because of a leg injury and got into landscaping of all things, that was my first entrepreneurial venture when I was 18 years old. Grew that business over the next 7 years, sold it, started a construction company and real estate development firm. I had that business for 12 years and sold that business and--but started my coaching career back in 1990, I went to a couple of personal development seminars, just loved the concept, dove right into it and all through the 90s that was my side hustle. You know I was a coach all through the 90s for Ken Blanchard's situational leadership and Franklin Covey systems and Tony Robbins and NLP and DISC and you name it and I was certified in it. And then I started the business that I have today, 7 stage advisers in 2002 and so that’s what I’ve been doing that ever since. So, I went from living my life in a 60 mile radius of my home to you know now having worked with companies in 68 countries in all-you know currently in about a dozen countries.

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Freelancers and new business owners have been on the increase. What fuels those trends and will it continue? Join Carl Gould to find out more.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I see for the rest of this year you would expect for it to get worse that their quitting and then I would suspect your gonna start to see more and more of that gig economist, that side hustler, that freelancer that continue it typically does in any major downturns, it did in 2008 I would expect to do it here. Technologies gonna accelerate that because in 2008 people started their own business out of necessities cause they couldn’t get their corporate job back, people they’re quitting business--their job now because they could start a business and technologies supports their ability to provide the work and there are, you know there’s an increasing trend towards corporations using outsourced help as well and so those two trends are gonna feed each other. Companies are very happy to use freelancers and one of the main reasons was, I believe it’s 36% of people that do freelance work have said that they have up skilled in the last year. So, they take in the training or certification so you know what would you want as your employee base anyway, you want to continuously upscale and trained them, well they’re doing it on their own so if you find a freelancer they have likely taken the certification, increase their skills, sharpen their ability and their level of certification on certain software. So you know this group that’s not only going out on their own but they’re taking it upon themselves to make sure that they’re more marketable, so all that points to the trend continuing.

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If people are questioning what they're doing with their lives, how can you make your business compelling enough to encourage them to stay? Carl shares some ideas to retain employees.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

This happened a lot during 9/11 as well. A lot of people woke up that next day or as a result of that day and said “wait a minute, alright let me re-assess, what is this all the risk, now is this all there is and is this a you know all I’m gonna be doing for the rest of my life?” Now that happens all throughout our careers and that opens up a whole other discussion, not just so much about mental health but job fulfillment and if you have somebody who assesses what they’re doing and says “really is this what I’m gonna do for the rest of my life?” You as the employer should be thinking wait a minute is it my company mission or the cause that we’re behind or the vision that I have for the company and my employees and our environment is it inspiring and compelling enough, because if it is there’s plenty of people who are working for companies that are exciting, right? And there’s plenty of companies that are boring. Let's just call it what it is where the employees are like uh not come on, not another day and after what I’ve gone through for the last year, you want me to come back to it. So, I think that is as much a testament of what they’re doing or why they’re doing it or how they’re doing it. So, if you’re a business owner right now I’ll be looking at that and say “honestly scale of 1 to 10, boring at 1 compelling at 10. How close are we to that 10 and what can we do to make what we do as a business or how we do it or why we do it, more inspiring and more compelling as a business, guess what you get? Compelling employees”.

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Employees need more than just money to lure them back to the office. How can you motivate and retain your best workers? Carl discusses incentives in this episode of his daily free business podcast.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Number one desire of employees as surveyed right now is flexibility. They want flexibility here’s what I would add to it though, I would add the non monetary expenses, non monetary incentives I should say. What I mean by that is you know help arrange for child care tell them that you’ll reimburse them for a dog walker to take care of Sparky back at home, help them with... Google sends a bus back and forth through certain neighborhood that are highly populated with their employees that they could take back and forth to work. So, I would be much more creative, I will get outside the box and find out what is it that you need from me, what can I, how can the company support some of the needs you have in your lifestyle that you need to solve in order to comeback and you know it’s not that everyone doesn’t want to work, I mean that’s the narrative (oh) you know they have all this money, nobody’s want to work. That’s not the case, people want to be productive but the world has changed and employers are going to need to look at the overall compensation package not just salary and salaries not just money. It’s the non monetary incentives as well, so we’re gonna have to get a little more creative in how we create that work environment for the employee.

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Carl talks about the difficulties faced by employers because of the vaccine mandate. Join Gould as he discusses these new challenges. 

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I understand you know we have a mandate over a 100 employees but you are putting the employer in an impossible situation, right? Because there are religious, there are philosophical, there are also legitimate medical reasons why not to take the vaccine, okay. So, there are some legitimate cases but regardless whether it’s legitimate or not, grey areas or not here’s the reality. The reality is you ask the employer you are going to be faced with a key employer, a top performer and contributor who’s gonna come to you and say “I’m against being vaccinated” and you’re gonna have to send that person home or they lose their job. And so, as the employer it’s already hard enough to get good employees, retain your employees and now you’re going to mandate the vaccine for people and it’s going to happen--we’ve seen it happened many times where an employer is gonna be put in this position where your gonna say “really I now enforce to lose some of my top performers, it was already hard enough to work my business and satisfy my clients, now you just made it more expensive and harder”.

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Do you know how many freelancers were created during the pandemic? What does it mean for the workforce? Carl shares some trends to watch out for.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

There are fifty seven million freelancers working in the United States right now, that is up according to Upworks well over 20% and there an additional 2 million people who said that they had done freelance work during the pandemic, so here’s what we're noticing. People were working remote and hybrid, right? During the pandemic, guess what they started doing? Side hustles from home. Can’t go in the office and have your side hustle, so now they’re gonna go back to the office, I can’t do my side gig anymore, my side hustle. Well now I wanna work from home or I found--I can make equal if not more money at home then I did at my job so I’ll quit and start my freelance business or I wanna stay home so I could still work my side hustle, that’s happening a lot more than people are realize and we now have a third of the workforce has claim to have done a side hustle or--or a project remotely during the pandemic, think of that a third of the--a third of the employee base.

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Do you have a guarantee or a risk reversal? Carl explains how to set it and why it's important to you and your clients.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In a niche there’s people that are specifically looking for your expertise right now and so they know what good looks like, they know what cheap looks like, they know what a fair deal looks like so just charge what you're worth. So, in other words Andrea it’s your pricing strategy that you come out of the gate with. What do you price yourself at? What are your bundles? What are your offerings? What’s your guarantee? If you are as good at what you do as you are telling the world you are then you should be able to guarantee your work, give a solid guarantee a risk reversal would be ideal and then attach that to your pricing model, you could offer a couple of levels if you choose to do so but make sure that you are offering a premium level service or product option that people can engaged in, cause that will help set the value for your product or services.

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