Carl started coaching before it was known at all! Hear how he forged a path in a new field. A quick daily hit with Carl Gould to achieve a lifetime of results.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You know, so if there’s a gig economy back then like right now we have the emergence of the social media manager or jobs that didn’t exist before well you try to tell somebody you’re a coach back then they were like “what, what your talking about?” you can do that, like if got them to stop laughing long enough what I was talking about, I can explain what did you--what the job in row was about, I love it. So, fast forward to like 1996, I hire the coach for my business and if there were hashtags back then I would--the hashtag would been hang up the hammer, cause my business was running me more than I was running it and so that’s our goal, I work for them for 5 years, we position the second company for sale, I sell that and so in 2002 I started the business that I have today which is called 7 Stage Advisors and we're a growth advisory company that works for small to mid market firms and shows them how to differentiate, how to grow, how to scale their business you know regardless of where they're from or what they do.

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Coaching must be backed by experience. Carl shares some of the experiences which inform his coaching.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Born and raised in a New Jersey, small town so I grew up in a town with 12,000 people I was a--I still live not and far from where I grew up but I was going to school for accounting and finance at the University of Delaware, had a pretty bad--I broke my leg pretty badly and I had to leave school and I was paying my own way so you know after 6 months out of school and all the loans coming in and all the scholarships go away going back to school since I was paying for it wasn’t really gonna happen. So, I left school and I actually I enrolled in county college but I started my first business. I started a design build landscape firm and I grew that business from 1985 through 1992 ended up selling that company. I was going to school nights taking classes in art and culture, but also business management. I started a home building company in 1992 and grew that business and sold that in 2004 but I started coaching in 1991. I went to a Tony Robbins seminar the motivational speaker in 1990 and really fell in love with the idea of helping people you know chart out their dreams and goals and achieve that and so I was doing coaching all through the 90’s as my side gig, my side hustle.

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Don't miss part 4 of Carl's exciting journey to coaching. Business not soccer!

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

It was the intersection of my what, my why, my how, right? Like I said my what wasn’t very strong, my how, why wasn’t very strong, so I take that box and then the what went away. I figure out the why, I hit the why pretty quickly, I was making more money than a regular jobs so the why kind went away, all I was left with was the how and that wasn’t enough to keep me interested in that business. Sold that company, started another one got into construction cause that was the second thing I--people told me I know how to do and I was equally as miserable there, cause I didn’t have a great what, I didn’t have a great power, I didn’t have a great way either but I learn along the way coaching, right? That was the time that I started my first business, I learned the art and science of coaching, this was 1990 at that time where if you told somebody you were doing any coaching they would say “wow that was really interesting, what score?” no, no, no it’s not a score, I take your business to the gym and there was like “ha..ha..ha..ha..okay you do that like for a living?”, right. And if I can get people to stop laughing at me long enough, I will explain what does a coach actually do.

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Carl talks about his what, why and how. Why are they important and what part do they play in your business plan?

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Why I can’t say it was terribly strong, I was on some mission or cause, if my big goal was to make more money then I wouldn’t have just taken the job or I shouldn't have taken the job in the first place, right? So, let's say if I could just make more than a normal job, I think I can do that because I needed to make more money than a job would pay because what I learn after 6 months of not being in school regardless of the reason everybody that loans you money wants it back. That’s my other thought about the next 10 years of my life getting back all my loans and grants cause it’s like I said I was paying my way all the way through. And so I had a pretty good what, I had a decent why but what really jazzed me and made me get hired for business was I had really strong how. I was doing things differently than most of my competitors. I had some real differentiators going on and that was really the catalyst in the beginning, I couldn’t believe I thought I’ve learned something a little secret sauce that was allowing me to build my business the way my competitors couldn't. So,I had-- so there’s a period of time, there’s a window of time for us kinda this happy place.

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Hear the next part of Carl's story- from broken leg to successful business owner.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

After three months in traction, three months learning to walk again I started figuring out what I’m gonna do with my life, where am I going. So, I had to figure out what was going on for me, right? What I'm gonna make of myself, now what I’ve learned over the years is--I started out construction as I tell you about in a second but then I got into coaching and after coaching 30,000 of you, I have found out something that you all hold in common. A hundred thousand total in 68 countries and achievers all around the world say the same thing, right. You have to on some level--love what you do, love why you do it or love how you do it. You got to have one of those three at the minimum or every day is a slog, right. Now I did not have that at the beginning, I had a pretty good life, I need to get off this couch, I need to get out of my mom’s house and start making some money, right. I only knew how to do two things so I was told, so I chose one of them, which was a design build landscaping. That's what I'd done through my high school, I started out in that, a decent one, I had to just  start making some money.

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Things don't always go to plan, Carl shares how his plans got derailed in college.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So imagine for a moment you’re doing pretty good, things are going alright for yourself. You’ve got a pretty stable family, got a pretty stable life, decent finance and decent job for business but it’s not quite right, you’re like 98-99 percent of the way there but it’s just not right and you know it, right? And you know there’s something more. Now I started out that way, you're not alone by the way and I started out that way years ago, so when I was in college, my second year, I broke my leg pretty badly and by the way, that was what it sounded like, wow it’s so good, sound effects and I broke my leg pretty badly and I was paying my way through school and so two days before Christmas, my friend had to drive my car it was like manual transmission my leg was in a straight immobilizer. I got home and the Doctor said “why did you wait that long to get this in the cast” and I had a straight leg cast from my hip to my ankle for three months and I was laid up, I thought I was doing great, I was on this great path and it just took one thing and all of a sudden oh don’t feel it’s as good as I thought, right?

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Do you have to be passionate about what you do? Carl talks about why that may not be as important as other driving factors.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You're giving up that successful role for a job that doesn’t exist and in an industry nobody has heard about. Well that sounds like a good plan, that sounds really good. But you know what I had done is I made a deal with myself because I lived the life of someone who didn’t have a strong enough what, and I learned the hard way personally and then I got relive it through all coaching we've done over the years that you’ve got to have at least one of them, to even show up that day and I’m not going to drag your butt all the way through. If you got two, you’ll probably be saying “yeah kinda like my job, kinda like we’ve done, not so bad”. If you got all three your work is gonna feel effortless, whatever you're doing, you plow through, you’ll get up early, you’ll stay up late because you’ve got those three intersections. You put together those three then you’re making it. Now I’m not big, on you have to do your passion kinda guy, you're good at something, go get it, make a ton of money and go to your passion with all the money. Now reality is you're just passionate about it, it doesn’t mean you're good at it and before we get into this debate let me again remind you I coach you all, like passing all the belt that, that’s really good, do it all the weekends, Friday not happening, alright. And so I’m here to tell you, you don’t have to do your passion, just cause you're a good gardener doesn’t mean you own the garden center, just because you’re a good surfer doesn’t mean you teach people to surf, you like surfing, go surfing and make your money during the week.

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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! 

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

All of this real estate that’s out there, you know gen-xers and older we wanted to own stuff that was important for us. The millennials don’t want to own stuff, they want access to things so there’s--what’s important in there saying, “I don’t want that office building, I use co-working facilities.” So now we have office space, a gloat of it, you know people don’t want that big house anymore, they’re not as concerned about even owning a car, why do I need to do that when I can Uber or Lyft my way around, I’ve got access to millions of cars why would I wanna be bothered with mine and so every 500 years there have been two commercial corrections. 2008 and 2009 was the first major one globally and we were waiting for the second and well, we are here, this is our second correction and this will usher us into spring.

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From boomers to millennials, Carl talks about what it means for the economy.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The whole mark of winter is its volatility and for the last 500 years, every 80 years we have followed this pattern and it’s based on demographics. We go into a certain, you know at 32 year old we buy our first house at 46 years old we on average, we are in our prime earning years at 52 years old, we go into our prime saving years and when the baby boomers in mass go from their prime spending to their prime saving years. You know there needs to be another generation that exerts its authority and it’s presence on the economy and for the first -you know the baby boomer generation we have now is the largest and most affluent in history- and for the first time, the generation that comes after it are smaller and so they did not pick up the slack. So, that’s why we all this volatility while the millennials catch up and get into their prime, you know earning and spending years.

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What does it mean to be in the winter season of business? Carl shares some insights and what it means for the coming years.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Following every world conflict for the last five hundred years we have initiated these four seasons: spring, summer, fall and winter. We find ourselves right now in winter but our last spring was 1946 to 64. That was the baby boomers following world war II then 65 to 85 gen xers, right? And then at 2005 through-- (I’m sorry) 1985 to 2005 that was the fall--that’s the harvest but in 2005 we entered winter and it is anticipated we will go through 2029 in our current winter. Yeah, yeah we’re in this for a bit, we’re not out of the anytime soon but at the minimum--at the minimum four more years and the reason why that is predicted, that will go four more years is that during the Obama administration, during the financial--global financial meltdown there were a number of entitlement and subsidy programs that are extending that recovery, so it’s likely to push winter out few more years.

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