Juan is a lifelong automotive and motorsports enthusiast. He began racing go karts at the age of 6, raced motorcycles for many years, and has raced professionally at the American Le Mans, Trans Am, Formula 4 and GT Series. In 2010 he took the win in GTC at the 12 Hours of Sebring and Long Beach,and raised to the podium at Laguna Seca and Miller Park. He is also active in the vintage racing circuit and an avid golfer and fisherman. As a passionate car collector for over 40 years, Juan has built the Car Amigo Collection, focusing primarily on racing cars and motorcycles, including the Formula 1 Collection currently on exhibit at the Petersen Automotive Museum.Beyond the cars, Juan Gonzalez Moreno, is also the Chief Executive Officer and Chairman of Board of GRUMA (Mission Foods), the leading manufacturer of tortillas and flatbreads around the world, with operations in Mexico, the United States, Central America, Europe, Asia and Australia. He is also the Vice Chairman of the Board of Grupo Financiero Banorte, one of Mexico´s largest financial institution. He is also a member of the Mexican Business Council (CMN), and is a former member of the Board of Trustees of the Southern Methodist University, the Dallas Art Museum, and the Episcopal School of Dallas. In 2013 and 2017 The U.S.-Mexico Chamber of Commerce distinguished Juan with the “Good Neighbor Award” for his contributions to the Hispanic community and the creation of the Mission Foods Texas-Mexico Center at SMU. He was also presented with the “Entrepreneur of the Year Award” by the U.S. Association of Mexican Entrepreneurs (AEM) in 2014.