One of the most ignored concepts in business in my experience is positioning. I mean, people know of positioning, but they don't practice it well. Why? For one, it's scary, because it goes against common sense in many ways.

In this episode, I talk about a principle from my upcoming book/booklet (let's see what it becomes).

I call this principle Carve Out Your Space And Own It.

It's about the importance of discovering where you should space, and how to show up and lead within that space.

Please don't ignore it ;)

If you like help with positioning your brand and offering, reach out to us at [email protected]

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