If you're a seller, you've already probably experienced how increasingly difficult it is to get a hold of a potential buyer. 

It shouldn't be surprising given how sales outreach is so often not focused on anything that's relevant to the buyer. 

The buyer landscape is such that buyers are arming themselves with 70-80% of the information they need to make a buying decision before reaching out to a seller. 

If you want to be involved in the conversation before that stage, you need to be selling on socials. 

If you're going to incorporate social selling into your arsenal, listen to this episode to get your profile on LinkedIn in order. 

Music Credit: Maarten Schellekens - Riviera 

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There is a huge disparity in the executive ranks when it comes to female leaders. 

That disparity is even starker when you look at the tech sector. 

When you get into the tech-startup space, watch out. 

And that is why this story is so great to see! 

A female founder in technology leading the way with an innovative product and a strong corporate social responsibility focus. 

Don't miss part 1 of our Season 2 Premiere! 

Music Credit: Maarten Schellekens - Riviera

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How do you select top talent for your sales teams? 

How do you vet candidates for intellectual curiosity? 

How do you identify the correct fit for the role you have open? 

What's the role of a leader in the interview process? 

Learn the answers to this and more on the season 1 finale of Cascading Leadership 

Music Credit: Maarten Schellekens - Riviera

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Helen Calvin, a C-Level revenue leader, joins us to chat about the sales profession and sales effectiveness. 

In Part 1 of the conversation we learn about her experience as an executive leader in sales and hone in on some of the reasons why sales has a bad reputation. 

We also cover ground on building great teams and navigating difficult sales conversations. 

Music Credit: Maarten Schellekens - Riviera

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Listen to some of the most impactful moments from our interviews of Steve Watt, Andy Culligan, Stu Heinecke, Kat Oliver,  Evan Patterson, Mitch Stein, and Dr. Jesse Wade Ivory. 

Features a teaser for Season 1's final episode with Helen Calvin 

Music Credit: Maarten Schellekens - Riviera

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As season 1 winds down and heads into the finale, take a listen to some of the key moments coming out of our interviews of Chike Rapu, Cesar Lostaunau, Ebony Cephus, Maiya Winston, Maricar Obieta, and JR Moore. 

Music Credit: Maarten Schellekens - Riviera

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As we head into the conclusion of season 1 and the upcoming finale, get caught up with some of the interesting moments from season 1 and our takeaways from our guests. 

Part 1 includes clips from James Davermann, Adam Shandler, Scott Galanos, Sarah Odess, Maribeth Achterberg, and Omar Sadik. 

Music Credit: Maarten Schellekens - Riviera

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Once you overcome organizational inertia and all of the technical bottlenecks, what can you expect when the program is launched? 

Tremendous impact which leads to national recognition for innovation in the space. 

Listen to part 3 and the conclusion to our conversation with Dr. Jesse Wade Ivory. 

Music Credit: Maarten Schellekens - Riviera

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How has the learning and development landscape changed since 2020? 

What are customers of all types demanding from their vendors? 

How have both of these trends been accelerated during the COVID era? 

Part 2 of our Learning and Development MasterClass answers these questions and more. 

Music Credit: Maarten Schellekens - Riviera

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How does a first generation college graduate rise to senior leadership in higher education and then launch one of the most innovative L&D programs in the space during the peak of the Covid 19 pandemic? 

Our next featured guest walks us through exactly that in this L&D MasterClass. 

Episode 1 of the series gives you the origin story and sets the stage for the build and deploy...

Music Credit: Maarten Schellekens - Riviera

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