In this episode of the Manufacturing Automation Podcast, Michael and Matt reflect on navigating headcount reductions, cash flow management, and the challenge of finding the right hires. They explore the idea of hybrid technical-sales roles, frustrations with influencer marketing, and the continued evolution of their CRM, video, and email strategies. The conversation also dives into sales conversion tactics, warehouse cleanup, new CNC equipment, and long-term thinking in automation leadership. If you're juggling growth, systems, and team culture, this episode offers an honest look into the operational realities of scaling a business.