In this episode of the Manufacturing Automation Podcast, Michael and Matt unpack the real-world stressors of running a growing automation business—from late payments and supplier delays to team accountability and CRM systems. They share lessons from urgent hiring, optimizing sales workflows in HubSpot, and integrating video tools like Loom to close deals faster. The discussion also explores product page improvements, trade show planning, and how to handle customer expectations when things don’t go as planned. This is a candid, behind-the-scenes look at the messy but rewarding process of building smarter systems in automation.

In this episode of the Manufacturing Automation Podcast, Michael and Matt reflect on navigating headcount reductions, cash flow management, and the challenge of finding the right hires. They explore the idea of hybrid technical-sales roles, frustrations with influencer marketing, and the continued evolution of their CRM, video, and email strategies. The conversation also dives into sales conversion tactics, warehouse cleanup, new CNC equipment, and long-term thinking in automation leadership. If you're juggling growth, systems, and team culture, this episode offers an honest look into the operational realities of scaling a business.

In this episode of the Manufacturing Automation Podcast, Michael and Matt share updates on shifting sales strategies, improving lead conversions, and the growing pains of scaling automation operations. They reflect on closing high-value deals, customer buying behavior, and how product perception impacts sales outcomes. The conversation also explores credit card pricing strategies, streamlining sales calls, optimizing internal systems, and whether it’s time to automate more of the sales process. If you're balancing business growth, lead management, and product development, this episode is packed with candid lessons and practical advice.

In this episode of the Manufacturing Automation Podcast, Michael and Matt break down the highs and lows of the past few weeks—from closing major deals to restructuring their sales process. They discuss the pressure of hitting quarterly targets, making tough team decisions, and leveraging AI tools to improve efficiency. The conversation also covers refining sales outreach, automation-driven marketing strategies, and the ongoing shift toward smarter business operations. Whether you’re navigating sales challenges or optimizing your workflows, this episode delivers practical insights on running and growing an automation business.

In this episode of the Manufacturing Automation Podcast, Michael and Matt reflect on major life and business milestones, from welcoming a new family member to making critical shifts in sales and marketing strategy. They discuss lead generation, optimizing their funnel, and adjusting product offerings to streamline customer engagement. The conversation also explores R&D updates, improving operational efficiency, and the balancing act of long-term business growth. Whether you’re scaling your automation company or refining your marketing approach, this episode delivers valuable insights and candid reflections on entrepreneurship.

In this episode of the Manufacturing Automation Podcast, Michael and Matt discuss the challenges and excitement of closing high-value automation deals while refining their sales and marketing strategies. They dive into sales cycle optimizations, proposal structuring, and lessons learned from long-term business growth. The conversation also covers new R&D efforts, the evolution of their turnkey processes, and navigating the complexities of scaling efficiently. Whether you're refining your business approach or strategizing for growth, this episode delivers real-world insights into the automation industry.

In this episode of the Manufacturing Automation Podcast, Michael and Matt dive into the realities of handling complex installations, managing shipping delays, and making critical business decisions. They discuss optimizing sales cycles, shifting marketing strategies, and the challenges of moving upmarket. The conversation also explores the importance of team dynamics, refining automation assessments, and balancing long-term vision with short-term execution. Whether you're scaling an automation company or navigating sales hurdles, this episode provides valuable insights and candid discussions on business growth in automation.

In this episode of the Manufacturing Automation Podcast, Michael and Matt discuss the ever-changing dynamics of sales and marketing in automation. They share insights on managing sales cycles, optimizing lead generation, and finding the balance between chasing new opportunities and staying focused on core business goals. The conversation also explores R&D updates, automation assessment strategies, and the challenges of scaling efficiently. Whether you're refining your sales funnel or looking for smarter marketing tactics, this episode delivers valuable takeaways for automation professionals and business owners alike.

In this episode of theManufacturing Automation Podcast, Michael and Matt reflect on the unpredictable nature of revenue cycles and the constant adjustments required to maintain business growth. They discuss refining sales strategies, leveraging trade shows, and optimizing SEO and ad campaigns to drive leads. The conversation also explores managing team workload, the evolving role of R&D, and the challenge of balancing marketing consistency with product development. Packed with real-world business insights and candid reflections, this episode is a must-listen for automation professionals looking to scale smarter.

In this episode of the Manufacturing Automation Podcast, Michael and Matt reflect on the highs and lows of managing an automation business. They discuss handling difficult client meetings, the importance of maintaining cash flow, and strategies for structuring automation assessments. The conversation also dives into R&D updates, refining sales and marketing tactics, and the impact of trade shows on lead generation. Whether you're scaling an automation company or refining your business processes, this episode offers practical insights into the everyday realities of entrepreneurship.