Catalyst Creamery

Getting out of my own way to address single-use plastics in packaged food.

I got a couple of emails from a new vegan grocery store that I have been eyeballing called Black Radish asking to carry Catalyst Creamery.  

What are the basics needed to get on store shelves?

Packaging

Label information

Reasonable Shelf life

I go on a bit of a rant about how cheese people do not like the idea of plant-based cheese.

Pricing figured out for wholesale and retail

What did I learn in my first foray into direct to consumer sales as a food startup? Boy, did I underestimate the details that you should have worked out!  I'm talking, doing a production run for something very small and not setting quantities. In this episode  I run through what I'll do better next time.

Well, the direct to cheese lovers delivery, up to St. Pete, just happened a couple of days ago and I wanted to share  the magic of in-person contact from a distance.

Where is your super squad? Marketing isn't just selling it's a conversation with your squad.

I start this episode off with a look into how I'm having fun on Instagram and meeting some amazing people who love vegan cheese.  I then shift gears into a lesson learned on sourcing ingredients.

When you're going to switch suppliers of a key ingredient, it is really important to have them send you a sample and vet, it out to make sure that it is a direct replacement for what you're currently using before you commit to purchasing large quantities. Lesson Learned.

COVID 19 has been a challenge for small businesses everywhere. I've been in a mental slump. After having a few people reach out to get cheeze I finally got back to the work of building a food company. 

All popups and farmers' markets have been canceled.  Now what?