A full report on our first Popup market!

This week is the week of the natural products Expo, which is the largest trade show for organic and natural products. Everything from home care supplements food vegan products, you name it. If you can find it at a health food store. It's going to be at the show. Well, the years 2020. And this meeting of 85,000 people, 3600  brands represented was canceled due to Covid 19.

Hats off to those solo founders who had a great recipe and went for it, and are out there and those markets every weekend.

The truth is that your friends and family will lie to you about how good your food product is! Time to get these cheezes out to the people!

So I just hit this wall of terror, fear, frustration, lack of direction, just difficulty, having a product that truly is in the snack category versus anything even remotely healthy. And it's been a lot of work. It's been three months of product development basically to finally be getting to the point where I'm so happy with the recipes

So, I just hit this wall where I was like why. In doing this, and I'm sure you can relate. If you've built a business from scratch on your own, especially a food business. I'm just so surprised that anyone gets past this initial obstacle because it's that. How do you get your product out there? When you've got to pay all this upfront stuff and get all this licensing before you even prove if consumers want it.

But I'm in the final stretch with the required tax forms, business licenses, and food handlers safety certifications. Updtes include packaging, commercial kitchen options, and fermentation.

I've got to get over my own fear that I'm going to fail and that these plant-based cheezes taste like crap

Our first pop up market is announced!

I don't know why I'm trying to build a business in the face of climate collapse. Who cares if I'm recycling Who cares if I'm reducing plastics? Who cares if I'm taking quicker showers or I'm consuming less or I'm eating mostly vegan? It is so much bigger than the act of an individual.

It's important to narrow down the amount of products you offer. Does going all blue cheese make sense?

Should you order an ice cream machine from Amazon?

I finally pulled out a lot of cheeses and set up a taste test with Javan.

The results? Cheese changes with age, even a vegan version so I had tossed some out that when we did the official setup tasting were front runners