
Sign up to save your podcasts
Or
In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Maria Fernanda La Rotta, co-founder and head of strategy at Switch Strategy, about her dynamic career journey and the mission of her company to champion inclusion and drive innovation. Maria reflects on the strategic value of a design MBA, her commitment to empowering the next generation through her teaching role at Parsons, and how Switch Strategy specializes in developing niche markets for growth. The conversation also explores the challenges and opportunities within the current market, the critical importance of strategic design in solving business problems, and the evolving impact of AI on the industry. The discussion delves deeper into how inclusion drives business value, the necessity of advocating for it to enhance business performance, and the power of being a connector of ideas and people.
How can strategic design be a catalyst for embedding genuine inclusion in today's evolving business landscape?
Connect with Maria Fernanda La Rotta on LinkedIn
Switch Strategy: https://switchstrategy.co/
Maria Fernanda’s book recommendation: Steal like an Artist
Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – https://www.aiga.org/design/aiga-design-conference
5
1515 ratings
In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Maria Fernanda La Rotta, co-founder and head of strategy at Switch Strategy, about her dynamic career journey and the mission of her company to champion inclusion and drive innovation. Maria reflects on the strategic value of a design MBA, her commitment to empowering the next generation through her teaching role at Parsons, and how Switch Strategy specializes in developing niche markets for growth. The conversation also explores the challenges and opportunities within the current market, the critical importance of strategic design in solving business problems, and the evolving impact of AI on the industry. The discussion delves deeper into how inclusion drives business value, the necessity of advocating for it to enhance business performance, and the power of being a connector of ideas and people.
How can strategic design be a catalyst for embedding genuine inclusion in today's evolving business landscape?
Connect with Maria Fernanda La Rotta on LinkedIn
Switch Strategy: https://switchstrategy.co/
Maria Fernanda’s book recommendation: Steal like an Artist
Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – https://www.aiga.org/design/aiga-design-conference
10,318 Listeners
43,840 Listeners
90,850 Listeners
37,872 Listeners
1,230 Listeners
32,093 Listeners
30,252 Listeners
110,845 Listeners
323 Listeners
6,962 Listeners
14,287 Listeners
5,448 Listeners
15,470 Listeners
3,981 Listeners
707 Listeners