AIGA Design Podcast

Catalyzing Change: Maria Fernanda La Rotta on Strategic Design for an Inclusive Future


Listen Later

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Maria Fernanda La Rotta, co-founder and head of strategy at ⁠Switch Strategy⁠, about her dynamic career journey and the mission of her company to champion inclusion and drive innovation. Maria reflects on the strategic value of a design MBA, her commitment to empowering the next generation through her teaching role at Parsons, and how Switch Strategy specializes in developing niche markets for growth. The conversation also explores the challenges and opportunities within the current market, the critical importance of strategic design in solving business problems, and the evolving impact of AI on the industry. The discussion delves deeper into how inclusion drives business value, the necessity of advocating for it to enhance business performance, and the power of being a connector of ideas and people. 


How can strategic design be a catalyst for embedding genuine inclusion in today's evolving business landscape?


Connect with ⁠Maria Fernanda La Rotta on LinkedIn⁠

Switch Strategy: ⁠https://switchstrategy.co/⁠

Maria Fernanda’s book recommendation: ⁠Steal like an Artist⁠


Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠⁠https://www.aiga.org/design/aiga-design-conference⁠

...more
View all episodesView all episodes
Download on the App Store

AIGA Design PodcastBy AIGA, the professional association for design

  • 5
  • 5
  • 5
  • 5
  • 5

5

15 ratings


More shows like AIGA Design Podcast

View all
On Being with Krista Tippett by On Being Studios

On Being with Krista Tippett

10,318 Listeners

Radiolab by WNYC Studios

Radiolab

43,840 Listeners

This American Life by This American Life

This American Life

90,850 Listeners

Fresh Air by NPR

Fresh Air

37,872 Listeners

Design Matters with Debbie Millman by Design Matters Media

Design Matters with Debbie Millman

1,230 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,093 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,252 Listeners

The Daily by The New York Times

The Daily

110,845 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

323 Listeners

Interesting Times with Ross Douthat by New York Times Opinion

Interesting Times with Ross Douthat

6,962 Listeners

The Happiness Lab with Dr. Laurie Santos by Pushkin Industries

The Happiness Lab with Dr. Laurie Santos

14,287 Listeners

Hard Fork by The New York Times

Hard Fork

5,448 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,470 Listeners

What Now? with Trevor Noah by Trevor Noah

What Now? with Trevor Noah

3,981 Listeners

Wild Card with Rachel Martin by NPR

Wild Card with Rachel Martin

707 Listeners