CBT Automotive Network Podcast

On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops training platforms for dealers.

Attracting Auto Technicians in a Highly Competitive Market - Don Reed | What Dealerships Need to Know About Complying with CBD and Marijuana Laws | 4 Ways to Ace the Customer F&I Interview

Today on CBTNews.com - Monday, October 7th, 2019:

Attracting Auto Technicians in a Highly Competitive Market - Don Reed, DealerPRO Training

On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops training platforms for dealers.

What Dealerships Need to Know About Complying with CBD and Marijuana Laws

It's important to preface any discussion regarding drugs by recommending dealerships speak with a knowledgeable attorney who understands the nuances of the subject. The laws governing marijuana are rapidly changing as cases are decided in various locations. The advice here is a guide to help dealership employers know what kinds of questions to ask or what to watch out for.

4 Ways to Ace the Customer F&I Interview

Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that knowledge to show them how your product helps them. But in F&I, how do you find all that out when you are NOT the first person the buyer interacts with? The interview.

Week In Review: How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect | Making Social Media Marketing Part of Your Dealership's Overall Culture | Sales Results from Q3 Signal Another Steady and Robust Year for Auto Retail

CBT News Week In Review for Friday, October 4th, 2019:

How These Dealerships Leverage Technology In Order to Improve the Sales Process - Alex Damoorgian, Maroone Chevrolet & Volkswagen

In today's edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone Chevrolet North and Mike Maroone Volkswagen, to discuss technology and digital retailing and how Alex uses it to benefit his dealership.

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect - Marco Schnabl, automotiveMastermind

On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry.

Making Social Media Marketing Part of Your Dealership's Overall Culture - Rudy 'El Patronn' Tremenio, Brooklyn Mitsubishi

On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.

Sales Results from Q3 Signal Another Steady and Robust Year for Auto Retail - Patrick Manzi, NADA Senior Economist

Q3 for the retail auto industry has come to a close. And today we're joined by NADA senior economist, Patrick Manzi, to get an in-depth analysis of the key highlights and results for the quarter.

Sales Results from Q3 Signal Another Steady and Robust Year for Auto Retail - NADA | Successful Ways To Pitch Your Next Big Idea To The Higher Ups | How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

Today on CBTNews.com - Thursday, October 3rd, 2019:

Sales Results from Q3 Signal Another Steady and Robust Year for Auto Retail - Patrick Manzi, NADA Senior Economist

Q3 for the retail auto industry has come to a close. And today we're joined by NADA senior economist, Patrick Manzi, to get an in-depth analysis of the key highlights and results for the quarter.

Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it to management, it gets shot down almost immediately. After those situations, you start to question, what happened? What you could have done differently? How you could have gotten an approval?

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been so much rapid development in the field of transportation. For those who are entrepreneurial-minded, there’s an explosion of possibilities available to innovate within the auto industry.

Q3 for the retail auto industry has come to a close. And today we're joined by NADA senior economist, Patrick Manzi, to get an in-depth analysis of the key highlights and results for the quarter.

Making Social Media Marketing Part of Your Dealership's Overall Culture - El Patronn | The Benefits of a Loyalty Reward Program and Four Tips for Implementing it at Your Dealership | 5 Ways Dealers Can Help Sales Staff Avoid Burnout

Today on CBTNews.com - Wednesday, October 2nd, 2019:

Making Social Media Marketing Part of Your Dealership's Overall Culture - Rudy 'El Patronn' Tremenio, Brooklyn Mitsubishi

On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.

The Benefits of a Loyalty Reward Program and Four Tips for Implementing it at Your Dealership

Loyalty reward programs don’t have to be complicated or made up of a variety of offerings to be successful. The simpler they are, the more likely your customers are to join them. Be clear about what the perks are, how customers can get them, and how points are distributed. If customers understand the structure and see how it is benefitting their wallets, then the chances are high for them to become loyal reward program members as well as lifelong customers.

5 Ways Dealers Can Help Sales Staff Avoid Burnout

Selling cars has got to be one of the most rewarding jobs on the planet. There’s nothing like the smile on a customer’s face when they drive off in their dream car (and the smile on the salesperson’s face calculating the commission they just earned). Yes, selling cars is exciting, fun, and extremely lucrative for talented and hard-working individuals.

On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect - Marco Schnabl | 3 Reasons It’s Still Ok to Call Your F&I Staff ‘Managers’ | Four Ways to Cut Marketing Costs Per Car Sold

Today on CBTNews.com - Tuesday, October 1st, 2019:

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect - Marco Schnabl, automotiveMastermind

On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry.

3 Reasons It’s Still Ok to Call Your F&I Staff ‘Managers’

F&I Managers occupy a unique space within the dealership, and they should be held to a higher standard within your store. That starts with expecting them to rise to the title and responsibility that goes along with it. Maybe this is all semantics but, in this position, you want our staff to conduct themselves as managers, because that is what they are.

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per Car Sold

It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can bring advertising messaging right to the eyes of consumers. Through fairly new techniques like social media ads, remarketing, web analytics research, and marketing automation dealerships can market to potential car buyers in effective and innovative ways.

On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss how highly targeted, customizable customer communications can reduce marketing costs, and provide customers with individualized experiences.

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture | Beneficial Video Marketing Strategies For Your Dealership | 7 Mistakes Managers Make That Demotivate Their Employees

Today on CBTNews.com - Thursday, September 26th, 2019:

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture - Kevin Frye, Jeff Wyler Automotive Family

On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim and Kevin discuss major trends in digital retailing, what dealers need to know about video marketing, and the importance of building a strong dealership culture.

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays an important factor during their decision-making process. As stated by Dr. James McQuivey, a Forrester researcher, a video is worth 1.8 million words.

7 Mistakes Managers Make That Demotivate Their Employees

According to research done at the University of California, motivated employees are about 30% more productive than other employees. They are also about 90% less likely to leave for another company. Another study, by Gallup, has found that managers are responsible for 70% of the motivation that employees experience. As some management experts say, employees don't quit their jobs; rather, they quit their managers. Here is what managers do wrong motivating their employees.