CBT Automotive Network Podcast

Everything You Need to Know About Video Marketing at Your Dealership - David Kain | Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation | Why You Need a Live Chat Feature on Your Website

Today on CBTNews.com - Tuesday, October 22nd, 2019:

Everything You Need to Know About Video Marketing at Your Dealership - David Kain, Kain Automotive

On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News.

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation

The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place they turn to almost always is review sites. The reality of the connected consumer is that they value the opinions of others and trust third-party information over the word of a manufacturer or seller.

Why You Need a Live Chat Feature on Your Dealership’s Website

If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the sales funnel. But for today’s consumer, website live chat is a tool that can serve both customers and the dealership very well. It’s a less-intrusive method that customers can use to find information, and the dealership can use it to generate leads. But why is it important?

The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong - Glenn Pasch | Modern Sales Methods that Will Keep Your Dealership Profitable | Dull F&I Meetings? Here are 4 Ways to Make Them a Can’t Miss Experience

Today on CBTNews.com - Monday, October 21st, 2019:

The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong - Glenn Pasch, PCG Digital

On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always has great insight and advice into the world of marketing.

Modern Sales Methods that Will Keep Your Dealership Profitable

Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to take with many of them. There are many different sales methods and it can be difficult to choose which one to use at various times, but using them well can lead to significant increases in revenue and profits.

Dull F&I Meetings? Here are 4 Ways to Make Them a Can’t Miss Experience

Meetings. Love them or hate them, they are a necessary evil in any business. Dealerships are not immune, and most meetings seem to revolve around the sales staff every week, usually Saturday mornings before they open the doors. But when was the last time your store had a meeting for the F&I staff? How often do they meet? Are they productive meetings or just an afterthought?

On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News.

On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always has great insight and advice into the world of marketing.

The Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox Automotive | Auto Industry Leaders Express Support for USMCA and Urge Congress to Approve It | Focusing Efforts When Developing Best Practices at Your Dealership

Today on CBTNews.com – Wednesday, October 16th, 2019:

he Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox Automotive

With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days worth of holding costs and get retail dollars in the door faster. Recently, my co-host Bridget Fitzpatrick caught up with Mike Boyd, Senior Director of Business Enablement and Founder of iRecon, which was recently acquired by vAuto and Cox Automotive.

Auto Industry Leaders Express Support for USMCA and Urge Congress to Approve It

In recent months, there has been much uproar over the potential for automotive tariffs. With bated breath, many in the automotive industry have been waiting for the word on the United States-Mexico-Canada Agreement (USMCA) and how it will improve upon the (North American Free Trade Agreement) NAFTA that has been in place since January 1994.

Focusing Efforts When Developing Best Practices at Your Dealership

You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to sets of guiding principles or strategies that help your team work as efficiently and judiciously as possible. They can also serve as benchmarks, letting you see how your rank against other similar businesses, like other auto franchises.

With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days worth of holding costs and get retail dollars in the door faster. Recently, my co-host Bridget Fitzpatrick caught up with Mike Boyd, Senior Director of Business Enablement and Founder of iRecon, which was recently acquired by vAuto and Cox Automotive.

The Keys to Creating a Healthy and Vibrant Culture in Your Dealership From the Top Down – Jeff Havens | The Importance of Communicating Digitally With Automotive Consumers | Time Management Tips and Tricks to Help You Take Control of Your Day

Today on CBTNews.com - Thursday, October 17th, 2019:

The Keys to Creating a Healthy and Vibrant Culture in Your Dealership From the Top Down - Jeff Havens, Author of "Unleash Your Inner Tyrant"

On today’s show, we’re pleased to welcome back Jeff Havens, business development trainer and author of the best selling book, “Unleash Your Inner Tyrant!” In the segment, Jim and Jeff discuss the keys to creating a healthy and vibrant dealership culture, how to build the trust and loyalty of your employees, and how managers deliver can successfully deliver criticism.

The Importance of Communicating Digitally With Automotive Consumers

As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it many minute, but essential, considerations. Should you cold call? Cold email? Cold text? At which points should these communications occur? What tone should they convey? Despite the fluid nature of modern communication and the ever-changing rules of engagement, some guidelines can help dealerships navigate the fraught waters.

Time Management Tips and Tricks to Help You Take Control of Your Day

There is no doubt that most people struggle with time management regardless what industry they work in. As the phrase goes, “so much to do, so little time.” Although our days are full of tasks and responsibilities that may seem draining, there are many ways to manage our time and get everything done, hopefully with some time to spare.

On today’s show, we’re pleased to welcome back Jeff Havens, business development trainer and author of the best selling book, “Unleash Your Inner Tyrant!” In the segment, Jim and Jeff discuss the keys to creating a healthy and vibrant dealership culture, how to build the trust and loyalty of your employees, and how managers deliver can successfully deliver criticism.

AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs | How to Leverage Digital Innovation and Create Personalized Experiences for Customers | The Importance of Modernizing the Reconditioning Process at Your Dealership

CBT News Week In Review for Friday, October 18th, 2019:

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson & Chase Abbott, Cox Automotive

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales for dealer.com and VinSolutions. Amy and Chase are here to talk about a brand new 2019 study called the Technology and Transformation of Auto Retail Study, and what it means for dealers looking to capitalize on advances like artificial intelligence and automation.

AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs

In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation’s first female CEO, and first-ever female CEO of a publicly-traded auto group. The pair discuss how to combat high turnover rates, market disruptors like Tesla, EVs, ridesharing, and subscription models. Cheryl also weighs in on USMCA, tariffs, and much more.

The Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox Automotive

With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days worth of holding costs and get retail dollars in the door faster. Recently, my co-host Bridget Fitzpatrick caught up with Mike Boyd, Senior Director of Business Enablement and Founder of iRecon, which was recently acquired by vAuto and Cox Automotive.

The Keys to Creating a Healthy and Vibrant Culture in Your Dealership From the Top Down – Jeff Havens, Author of “Unleash Your Inner Tyrant”

On today’s show, we’re pleased to welcome back Jeff Havens, business development trainer and author of the best selling book, “Unleash Your Inner Tyrant!” In the segment, Jim and Jeff discuss the keys to creating a healthy and vibrant dealership culture, how to build the trust and loyalty of your employees, and how managers deliver can successfully deliver criticism.

AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs | Five Ways to Turn Customers into Ambassadors for Your Dealership Brand | Should Sales Handle F&I? Maybe, Maybe Not.

Today on CBTNews.com - Tuesday, October 15th, 2019:

AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs

In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation's first female CEO, and first-ever female CEO of a publicly-traded auto group. The pair discuss how to combat high turnover rates, market disruptors like Tesla, EVs, ridesharing, and subscription models. Cheryl also weighs in on USMCA, tariffs, and much more.

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand 

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by SalesFuel, 59 percent of respondents said that a dealership’s reputation was the most important factor in choosing one to visit. Typically, your reputation will depend on what others have to say about you. As a result, customer reviews can play a huge role in your marketing strategy.

Should Sales Handle F&I? Maybe, Maybe Not.

Back in the day, it would never have been thought of to have a salesperson present F&I products out on the floor. Sales was sales and F&I was F&I…period. Customers did their preliminary paperwork with the salespeople and were quickly ushered into The Box. Unfortunately, decades of this led to generations of car buyers who ended up truly hating the F&I process. It was seen as pushy, sometimes sleazy, and always time-consuming.