CBT Automotive Network Podcast

AIADA Chairman Howard Hakes on NAFTA, Tariffs, and Vehicle Affordability | Five Essential Customer Experience Metrics That Will Help You Retain Buyers at Your Dealership | 5 Reasons Your Dealership Needs Video Now

Today on CBTNews.com – Tuesday, September 3rd, 2019:

AIADA Chairman Howard Hakes on NAFTA, Tariffs, and Vehicle Affordability

This summer sure has been busy for Washington with U.S.-China trade war threats, CAFE regulations, and a historic cut in interest rates. And the folks over at AIADA have been following these developments closely and measuring the impact they will have on the industry. Recently, we caught up with Howard Hakes, the 2019 Chairman for AIADA to discuss these industry events in more detail.

Five Essential Customer Experience Metrics That Will Help You Retain Buyers at Your Dealership

How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to only look at sales and revenue. Logic would say that the more sales you are getting, the happier your customers are. While this is a metric that is important, it shouldn’t be the only one you and your team monitor.

5 Reasons Your Dealership Needs Video Now

If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind. It not only adds depth to your marketing, it’s preferred over other types of content according to a HubSpot Research report. It also showed that branded videos are more memorable compared to branded photos or written content. Let me say that again – your customers said they prefer watching videos and it’s more memorable to them than other types of content – you need to be doing video! If you’re not already convinced, here’s 5 more reasons why adding video will help drive cars off the lot.

This summer sure has been busy for Washington with U.S.-China trade war threats, CAFE regulations, and a historic cut in interest rates. And the folks over at AIADA have been following these developments closely and measuring the impact they will have on the industry. Recently, we caught up with Howard Hakes, the 2019 Chairman for AIADA to discuss these industry events in more detail.

Week In Review: What Makes a Great Salesperson a Superstar? | How to Maximize the Return on Your Dealership’s CRM and Improve Sales Productivity | How Rideshare Solutions Are Providing Alternative Revenue Streams for Dealerships

CBT News Week In Review for Friday, August 30th, 2019:

How to Tune Up Your Staff’s Health and Keep Them Around for the Long-Haul – Jiselle Perez, Bean Auto Group

It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits can also lead to lower insurance premiums and a reduced number of sick days. But how can dealers encourage these healthy habits? Our next guest is here to tell us. We’re pleased to welcome Jiselle Perez, Director of Human Resources for Bean Auto Group in Miami, FL, and organizer of the Tune Up Your Health Program. Watch Now

newscastWhat Makes a Great Salesperson a Superstar? The Answer Might Surprise You – Bob Burg, Co-Author of the “Go-Giver” Series

What makes a great salesperson great at sales? Is it all about the numbers, or is it about having the right mindset and building positive relationships? The answer might not be what you’re expecting. To find out more, we recently welcomed back Bob Burg, world-renowned sales trainer, popular podcast host, and Wall Street Journal best-selling co-author of the “Go-Givers Sell More”.

How to Maximize the Return on Your Dealership’s CRM and Improve Sales Productivity – Mark Vickery, VinSolutions

There are countless ways a CRM solution can provide the car buying market with a more connected, personalized, and overall better shopping experience. In fact, according to Nucleus Research, the average ROI for a CRM is $8.71 for every dollar spent. But how do you know if your dealership is using its CRM to the fullest capability? To find out, we recently caught up with Mark Vickery, Director of Performance Management at VinSolutions.

How Rideshare Solutions Are Providing Alternative Revenue Streams for Dealerships – Brian Allan, HyreCar

After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in the world, our next guest has made another bold industry move. Brian Allan is now the Senior Vice President of Strategic Partnerships at HyreCar, a California-based startup where car owners can rent their vehicles to drivers that want to drive for ride-sharing services like Lyft and Uber.

How Rideshare Solutions Are Providing Alternative Revenue Streams for Dealerships – Brian Allan | AI: What Every Dealership Needs to Know About This Industry Game-Changer | Key Takeaways from Cox Automotive’s 2019 Evolution of Mobility Study

Today on CBTNews.com – Thursday, August 29th, 2019:

How Rideshare Solutions Are Providing Alternative Revenue Streams for Dealerships – Brian Allan, HyreCar

After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in the world, our next guest has made another bold industry move. Brian Allan is now the Senior Vice President of Strategic Partnerships at HyreCar, a California-based startup where car owners can rent their vehicles to drivers that want to drive for ride-sharing services like Lyft and Uber.

AI: What Every Dealership Needs to Know About This Industry Game-Changer

Artificial Intelligence is no longer relegated strictly to Sci-Fi movies or futuristic dreams. It doesn’t look like a silver boy-shaped robot, but AI is firmly embedded in the mainstream, and that includes automotive. The applications for AI in the auto industry are vast and the possibilities are seemingly endless. Today, the varying uses are being integrated and you should expect that AI will permeate almost every part of retail automotive in a few short years.

newscastWhat Dealers Can Take Away from Cox Automotive’s 2019 Evolution of Mobility Study

Last week, Cox Automotive released its most recent analysis titled “Evolution of Mobility: The Path to Electric Vehicle Adoption Study.” There is no doubt that electric vehicles (EVs) have been creating a lot of hype for the past few years, so dealers and automakers have both had to recognize the change in the industry. According to the recently released study, though, consumers’ interest in actually buying an EV has remained about the same within the past few years, and Cox Automotive researchers were looking to find out if that is likely to change.

After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in the world, our next guest has made another bold industry move. Brian Allan is now the Senior Vice President of Strategic Partnerships at HyreCar, a California-based startup where car owners can rent their vehicles to drivers that want to drive for ride-sharing services like Lyft and Uber.

How to Maximize the Return on Your Dealership's CRM and Improve Sales Productivity - Mark Vickery | The Big Winners from the J.D. Power Resale Value Awards | Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

Today on CBTNews.com - Wednesday, August 28th, 2019:

How to Maximize the Return on Your Dealership's CRM and Improve Sales Productivity - Mark Vickery, VinSolutions

There are countless ways a CRM solution can provide the car buying market with a more connected, personalized, and overall better shopping experience. In fact, according to Nucleus Research, the average ROI for a CRM is $8.71 for every dollar spent. But how do you know if your dealership is using its CRM to the fullest capability? To find out, we recently caught up with Mark Vickery, Director of Performance Management at VinSolutions.

The Big Winners from the J.D. Power Resale Value Awards

Retaining substantial resale value is a game-changer in the auto industry. "One of the biggest concerns for many new-vehicle owners is depreciation," said Jonathan Banks, Vice President of Vehicle Valuations & Analytics at J.D. Power in a company press release.  Vehicles that manage to do so usually have higher residual values, appealing to both consumers and automakers. For this reason, J.D. Power recognized the 2019 models that their database showed to have the lowest depreciation costs. For new-car buyers and dealers, the awards can further help evaluate models.

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan for tackling each one will not only yield unfavorable results, but it will be too much of a time commitment for staff to do their best to produce results. When just starting out, selecting two or three social media platforms is the best bet, but which ones should you choose? There are many options out there, but some thoughtful planning can help you decide the best route to go in. Read on for five ways to select the social media platform(s) that are right for your dealership.

There are countless ways a CRM solution can provide the car buying market with a more connected, personalized, and overall better shopping experience. In fact, according to Nucleus Research, the average ROI for a CRM is $8.71 for every dollar spent. But how do you know if your dealership is using its CRM to the fullest capability? To find out, we recently caught up with Mark Vickery, Director of Performance Management at VinSolutions.

What Makes a Great Salesperson a Superstar? The Answer Might Surprise You – Bob Burg | Staying Motivated When You’re In Sales | Why Unconscious Bias Training is Important for Your Bottom Line and Dealership Reputation

Today on CBTNews.com – Tuesday, August 27th, 2019:

What Makes a Great Salesperson a Superstar? The Answer Might Surprise You – Bob Burg, Co-Author of the “Go-Giver” Series

What makes a great salesperson great at sales? Is it all about the numbers, or is it about having the right mindset and building positive relationships? The answer might not be what you’re expecting. To find out more, we recently welcomed back Bob Burg, world-renowned sales trainer, popular podcast host, and Wall Street Journal best-selling co-author of the “Go-Givers Sell More”.

Staying Motivated When You’re In Sales

Isn’t ‘Selling’ a blast on those busy days? Even when you’re there 8 or 10 hours, when you have appointments who show and buy, and then grab a quick up or service customer and end up selling 3 or 4 cars that day, don’t you leave work more pumped than when you got there?

Why Unconscious Bias Training is Important for Your Bottom Line and Dealership Reputation

As humans, we all have perceptions and prejudices that can transition into biases if we aren’t careful. If left unchecked, these biases can develop into strong stereotypes or beliefs that significantly hamper your business. From your receptionist to your senior salesperson, everyone is at risk of letting bias influence how they interact with others. This reason is why activities like unconscious bias training exist. This training is meant to help fight against unsupported judgments in favor of or against another group of people.

What makes a great salesperson great at sales? Is it all about the numbers, or is it about having the right mindset and building positive relationships? The answer might not be what you’re expecting. To find out more, we recently welcomed back Bob Burg, world-renowned sales trainer, popular podcast host, and Wall Street Journal best-selling co-author of the “Go-Givers Sell More”.

How to Tune Up Your Staff's Health and Keep Them Around for the Long-Haul - Jiselle Perez | China Makes Significant Move in Trade War with U.S. | Does Gen Z Really Prefer to Buy Online?

How to Tune Up Your Staff's Health and Keep Them Around for the Long-Haul - Jiselle Perez, Bean Auto Group

It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits can also lead to lower insurance premiums and a reduced number of sick days. But how can dealers encourage these healthy habits? Our next guest is here to tell us. We’re pleased to welcome Jiselle Perez, Director of Human Resources for Bean Auto Group in Miami, FL, and organizer of the Tune Up Your Health Program.

China Makes Significant Move in Trade War with U.S.

The trade war between US and China just got worse on Friday. Beijing has now imposed tariffs on $75 billion in American goods in retaliation for Trump’s escalating tariffs on imported Chinese goods. The conflict has been on a collision course, with many Americans waiting for the other shoe to drop. It seems it may have just dropped.

Does Gen Z Really Prefer to Buy Online?

There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by closing several of its retail locations earlier this year. With e-commerce sales growing at a rapid pace every year, and AI that is designed to make these purchases almost intuitive, it seems that the days of brick-and-mortar are nearing an end. Or are they?