CBT Automotive Network Podcast

Week In Review: Common Complaints of Female Car Buyers and How to Address Them to Improve Sales - Lisa Copeland | Modernizing Your Sales Experience in Order to Better Serve Your Customers | What It Takes To Find, Train, and Retain Great Service Technicians

What It Takes To Find, Train, and Retain Great Service Technicians - Michael Roppo | How BMW and Manheim Are Working to Alleviate Technician Shortage | Five Tips for Handling Internal Staff Transitions Within Your Dealership

On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim and Michael discuss hiring new technicians and what it takes to find them, train them, and retain them.

Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female car buyers have in the dealership. Through her radio shows on iHeartRadio and KTRH in Houston and years of automotive experience, Lisa tells us about the top complaints she has found from female car buyers and why it is so important for dealers to place more focus on women within the automotive industry. To hear more from Lisa check out the full interview above.

Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the selling of his previous company ELEAD One and how it helped him transition into the founding of his latest company, Recon Velocity. Hugh and Kalah describe how they saw an opportunity within the market for Recon Velocity and how they plan to build a solid brand and a great customer experience strategy with the company. By helping their dealerships to speed up their recon process and increase profits while improving their customer experience they intend to make the recon process as efficient as ever for dealers.

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales - Lisa Copeland | Five Things Dealership Owners Should Do with New Hires During Week One | Converting the Cash Buyer in F&I

Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new revolution in video strategy at Digital Dealer 27.

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership - Jeff Brown | How Gen Z Changes the F&I Approach and Tips on How to Adapt | Why Are Service Departments Still Not Texting?

Week in Review: Isabelle Helms Discusses the Latest Recruiting Trends For Dealers | Train Your Staff to Deliver Memorable Customer Moments | Hugh Hathcock Makes Bold Move in Auto Retail | Developing a Strategic Ad Spend That Makes Sense

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market | The Importance of a Streamlined User Experience for Your Dealership’s Website | Are Digital Retailing Tools Promising More Than They Can Deliver?