CBT Automotive Network Podcast

Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's electronically focused world.

As a speaker at the upcoming 2019 Digital Dealer Conference Mark tells of some of the topics his session will be focused on, including marketing tips and spending your advertising money in places that make the most sense for your company.

There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience, speed, and brand, but what about the equally important but often overlooked ones, like empathy, understanding, and creating memorable moments? Well, our guest today walks us through the qualities that your dealership can focus on to authentically engage and influence customers in order to deliver memorable customer moments. We’re pleased to welcome back Joseph Michelli, New York Times Best-Selling Author, and customer experience expert.

Train Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli, Author of 'Driven to Delight' | Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy | What the Fed Interest Rate Cuts Mean for the Auto Retail Industry

After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail veteran Hugh Hathcock knew he wasn’t done with the industry yet. Coming back strong with a brand new reconditioning solutions company, Hugh, who was recently featured in Automotive News, stopped by the CBT Studios with his son Gage, and daughter Hailee, to discuss ReconVelocity, and how its debut software can help your dealership run a more efficient recon process.

Hugh Hathcock Makes Bold Move in Auto Retail with the Launch of ReconVelocity | Fast Talk: Navigating the Robust Used-Car Market and Growing Your Dealership | 5 Tips to Effectively Manage Your Dealership’s Online Presence

Cox Automotive's Isabelle Helms Discusses the Latest Recruiting Trends For Dealers | Increase Your Reach: Leveraging Influencers and Brand Ambassadors at Your Dealership | KBB's 2019 Top 10 Back-to-School Cars

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, founder and managing director of Kerrigan Advisors. In July we see a significant increase in number, with the Kerrigan Index up over 35% Year-to-Date compared to the S&P Index which is up almost 19%. Companies, such as Lithia and CarMax, are also posting all-time highs despite the fact that the SAAR is heading downwards. To hear more about the Kerrigan Report check out the full interview above.

Attracting the top talent is always on every dealer’s mind, however as the workforce begins to change, so should recruiting strategies. On today’s show, we take a look at our recent conversation with Isabelle Helms, Vice President of research and marketing intelligence for Cox Automotive. She discusses key findings from the 2019 Car Buyer Journey Study, and what they mean for your dealership’s future recruiting efforts.

Week In Review: July Earnings Reveal Short-Term Wins for Dealers and Automakers | Retain Staff and Lower Turnover Costs With These Practices | How Hall Automotive Group Attracts and Retains Top Millennial Talent

Are You Tired of Losing Your Top Performers? Retain Staff and Lower Turnover Costs With These Practices | Four Automated Technologies that Can Make Life Easier at Your Dealership | Winning Automotive Video Strategies